During race week in Austin, AT&T sets the pace for connectivity with the AT&T Guarantee and keeps fans close to the action with the AT&T Garage exclusive fan experience and retail activations.
AT&T will spotlight reliable, fan-first connections as Oracle Red Bull Racing’s year-round Innovation Partner during U.S. Grand Prix week at Circuit of The Americas (COTA) in Austin, Oct. 17–19. Beyond the race, AT&T is inviting fans into the weekend through the AT&T Garage at Distribution Hall and select retail activations—simple ways to recharge, and connect. Each experience is designed with the AT&T Guarantee in mind: clear access, helpful on-site support, and a focus on the moments F1 fans want to experience.
What Fans Can Expect in Austin
- AT&T Garage (free & open to the public): live podcast taping of P1 with Matt and Tommy, featuring DJ sets from Cheat Codes and Erok, ORBR racing simulators, custom phone case and fast charging stations at Distribution Hall (1500 E 4th St., Austin) from Fri., Oct. 17–Sun., Oct. 19.
- Retail fan activations: Select AT&T stores in the Austin area will feature race-week experiences—product demos, giveaways, and photo ops—timed to practice, sprint, qualifying, and race windows.
- Oct. 15 Retail Activation: Meet & Greet with Yuki Tsunoda at AT&T Corazón Store at 3:10pm, 1000 E 5th St, Austin, TX, 78702
How the AT&T Guarantee Fuels Fans & ORBR
The AT&T Guarantee is the first and only customer-first promise across both wireless and home internet. From delivering the reliable connectivity the ORBR team and fans depend on, to showing up with exclusive onsite experiences, AT&T is the team you can count on. At the AT&T Garage and in retail, that means, authentic race memorabilia, a place to spend time reconnecting, and charging when you need it—so fans can stay dialed in to the heart-stopping moments that matter all race weekend long.
Kellyn Smith Kenny, chief marketing & growth officer, AT&T
“Race week is pure focus—every decision, every second, every connection counts. As Oracle Red Bull Racing’s Innovation Partner, AT&T powers the team’s race-week connectivity, and we’re bringing that same level to the fans in Austin. We’re the network the team and fans depend on—when seconds matter most, the AT&T Guarantee is the standard. Onsite we’ll be giving fans the ultimate experience with a chance to recharge while staying close to the action all weekend long.”
Laurent Mekies, CEO and team principal, Oracle Red Bull Racing
“The collaboration with AT&T supports our connectivity needs and gives fans multiple new ways to experience the weekend. The AT&T Garage extends the energy of race week into the city and away from track while we concentrate on the job at hand.”
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