WASHINGTON, D.C. – September 23, 2025 – INCOMPAS, the internet and competitive networks association, released the following statement as the remedy trial in the Department of Justice’s (DOJ) case against Google’s ad tech begins to unfold.
The following statement can be attributed to INCOMPAS CEO Chip Pickering:
“The Justice Department’s remedies in its lawsuit against Google’s advertising tools ignore how healthy competition functions. True competition thrives when businesses can access efficient tools and platforms to reach customers, not when government intervention artificially restricts market mechanisms. The government’s proposals threaten to unravel the ecosystem that enables millions of small businesses to connect with customers around the globe, publishers to fund their content and consumers to access affordable information and services.
Upending a system that has helped lower barriers to entry for businesses of all sizes sends a message to businesses that success will be met with government intervention, an outcome that threatens to discourage innovation. In addition, the DOJ’s remedies ignore long-standing antitrust principles designed to protect consumers, ironically threatening to impose higher costs on American companies and consumers. INCOMPAS believes in competition through innovation, not government mandates that disrupt functioning markets. We encourage the court to reject these remedies and instead focus on policies that truly promote competitive alternatives and technological advancement.”
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About INCOMPAS
INCOMPAS, the internet and competitive networks association, is the leading trade group advocating for competition policy across all networks. INCOMPAS represents Internet, streaming, communications and technology companies large and small, advocating for laws and policies that promote competition, innovation and economic development. Learn more at www.incompas.org or follow us on X @INCOMPAS.
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