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Press Release -- September 9th, 2025
Source: AT&T
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Get the New iPhone 17 Pro On Us, Plus Incredible Offers on the New iPhone 17 Lineup and Apple Watches

No gimmicks – just our best deals on smartphones for every lifestyle without requiring the most expensive plan like other carriers, backed by the AT&T Guarantee1.

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A Bold New Era of iPhone, Powered by AT&T

AT&T was the original home of the iPhone, and nearly two decades later we’re still setting the pace. Customers told us what matters most – the best smartphone deals for everyone, without being forced onto the most expensive plan. Done. That’s why AT&T is giving new and existing customers the freedom to choose from any of our best unlimited plans and still score our best deals on smartphones – including the iPhone 17 Pro on us2. Pre-orders begin Friday, Sept. 12 through att.com, myAT&T app, and AT&T retail stores, with devices hitting shelves nationwide Sept. 19.

iPhone 17 Deals: New and Existing Customers with Eligible iPhone Trade-In, Any Condition.

  • iPhone 17 Pro on us, up to $1,100 OFF2 – that’s $0.00
  • iPhone 17 Pro Max up to $1,100 OFF2
  • iPhone 17 on us, or up to $830 OFF3 – that’s $0.00
  • iPhone Air up to $830 OFF3

Apple Watch Deals:

  • Apple Watch Series 11 and Apple Watch Ultra 3 – Buy one, get $300 OFF on second4

The AT&T Difference

There are imitators and pretenders, but only AT&T delivers on all fronts, including:

  • The nation’s fastest, most reliable wireless network with the best call performance5
  • Get the flexibility to upgrade every year when you add AT&T Next Up Anytime6
    • Upgrade early without worrying about the remaining balance of your installment plan
  • Smartphone deals for everyone – new and existing customers alike
  • The AT&T Guarantee: wireless and fiber customers get the connectivity they depend on, the deals they want, and the prompt, friendly service they deserve. All guaranteed, or we make it right1
  • It’s all part of making the iPhone customer experience the very best

1Learn more at https://www.att.com/why-att/guarantee/

2Up to $1100 off (iPhone 17 Pro 256GB for $0) after 36 monthly credits. Req’s trade-in of iPhone 13 or higher (excluding iPhone 13 mini) in any condition; or trade-in of eligible smartphone with min. trade-in value of $230 or more, min. $1100 on installment plan and eligible AT&T unlimited plan (min. $75.99/mo. before discounts; AT&T may temporarily slow data speeds if the network is busy). Other plan options avail., based on account type. Well-qualified customers. Credits start w/in 3 bills. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $10/mo. Next Up Anytime upgrade feature. $35 Activation/Upgrade, additional fees, taxes & other charges, & restrictions apply. Subject to change. See att.com/iphone for more details.

3Up to $830 off (iPhone 17 128GB for $0) after 36 monthly credits. Req’s trade-in of iPhone 13 or higher (excluding iPhone 13 mini) in any condition; or trade-in of eligible smartphone with min. trade-in value of $130 or more, min. $830 on installment plan and eligible AT&T unlimited plan (min. $75.99/mo. before discounts; AT&T may temporarily slow data speeds if the network is busy). Other plan options avail., based on account type. Well-qualified customers. Credits start w/in 3 bills. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $10/mo. Next Up Anytime upgrade feature. $35 Activation/Upgrade, additional fees, taxes & other charges, & restrictions apply. Subject to change. See att.com/iphone for more details.

4Up to $300 off after 36 monthly credits. Req. at least one new line and min. $299.99 per device on installment plan. Wireless service is additional and required on all devices (min. $10.99/mo. per watch). Other plan options available; based on account type. Well-qualified customers. Credits start w/in 3 bills. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. $35 Activation/Upgrade, additional fees, taxes & other charges, & restrictions apply. Subject to change. See att.com/apple for more details.

5Based on RootMetrics® United States RootScore® Report: 1H 2025. Tested with best commercially available smartphones on three national mobile networks across all available network types. Your experiences may vary. RootMetrics rankings are not an endorsement of AT&T.

6Early upgrade elig. with qual. turn in. $0 offer may not be available on latest iPhone. Next Up Anytime feature may be discontinued at any time. Limits & restr’s apply.

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