PALO ALTO – July 29, 2025 – Plume is excited to welcome Marcio Avillez as its new Chief Commercial Officer. A seasoned leader with a proven track record of selling to and deploying solutions at scale with Internet Service Providers (ISPs), Marcio will lead Plume’s global commercial strategy, bringing sharper focus to the market needs of ISPs and putting them at the center of the company’s growth plans.
Marcio brings decades of experience in shaping next-generation solutions, driving new revenue opportunities, and building successful teams. He joins Plume from CUJO AI, where he served as the company’s Senior Vice President of Business Development and Partnerships, and worked closely with new Plume CTO Chris Griffiths. Marcio and Chris were key contributors on the team that led CUJO AI’s transition from hardware to a SaaS-based model.
“We continue to add experienced operators to our leadership team, who have either worked at tier one ISPs or collaborated with them on developing and scaling new technology solutions,” explained Dan Herscovici, president and CEO of Plume. “Marcio has a deep understanding of service provider needs and a track record of driving commercial success while building strong customer and industry relationships.”
Marcio’s appointment comes at a pivotal time for Plume as it shifts 100% of its focus to serving its ISP customers. With an industry-leading SaaS platform, built upon the data from billions of device end points, the company aims to help service providers provide superior connectivity and strong security for their subscribers while reducing the costs to operate and support them. Marcio will also be tasked with expanding Plume’s global footprint through new ISP relationships across the US, Europe, the Middle East, Southeast Asia, Latin America.
“Plume has been a trusted technology partner for ISPs around the world for more than a decade, and I’m eager to be part of building upon and growing this foundation,” said Avillez. “The company’s innovation and engineering expertise have always set it apart. I’m excited to connect those strengths even more directly to the evolving needs of our customers. Moving forward, working with Plume will feel easier, faster, and more in sync with how ISPs do business.”
In addition to his role at CUJO AI, Marcio has held leadership roles at top technology solution providers, including Cirrent, Level 3 Communications, and iPass, as well as serving on the board of directors for the Wireless Broadband Alliance.
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