Indonesia’s largest telecom operator, Telkomsel, has signed a mobile video advertising agreement with Novosol, a global mobile video advertising leader. Together, they aim to unlock high-margin mobile ad revenue in Indonesia’s USD 20 billion ad market. The landmark agreement aims to generate USD 300 million in the first three years. It will enable Brands, Advertisers, Agencies, and Resellers to reach over 270 million Indonesian mobile users, including 170 million Telkomsel subscribers.
The Telkomsel-Novosol partnership revolutionizes Indonesian digital advertising, driving innovation, revenue, and scale. It solidifies Telkomsel’s leadership and unleashes huge possibilities, further boosting Telkomsel’s market share (59% by revenue).
Energizing Brands, Advertisers, Ad Agencies, and Ecosystem
Brands and advertisers stand to gain from enhanced marketing ROI, AI agents, and multiple innovations. moLotus empowers brands to achieve significant digital transformation by automating key processes and streamlining operations. This results in increased efficiency, revenue growth, and enhanced customer engagement, all while driving down costs significantly by eliminating telemarketing, training, printing, distribution, and compliance overheads.
Agencies, resellers, and the entire advertising ecosystem will gain access to increased revenue streams, improved margins, and groundbreaking innovation through the strategic partnership.
moLotus: The Mobile Advertising Catalyst
moLotus is a breakthrough GSM tech-based platform that enables brands to interact directly with their customers by delivering 40-second mobile video ads to the mobile inboxes of all phones—including Android, iPhones, and feature phones—without requiring apps or data plans, unlike major ad platforms.
moLotus provides a comprehensive suite of capabilities, including global scalability, personalization, customization, interactivity, automation, and seamless integration. The fully online and secure portal provides advanced business and operational functionality to the ad ecosystem, maximizing revenue generation.
With easy interaction options, multiple charging metrics, and ad formats (HQ Video, Slideshow, Showcase, Brochure, and Greeting), moLotus facilitates highly effective campaigns, driving increased visibility, response rates, conversion rates, and ultimately, improved marketing ROI and customer loyalty.
Novosol is strategically investing in moLotus’s AI agent functionalities like ad creation, campaign optimization, and data-driven insights.
moLotus is uniquely positioned to capitalize on Indonesia’s booming ad market, leveraging its unique differentiation, telco partnerships, and high-margin potential. It has established itself as a trusted platform for brands and telcos across Asia, including Malaysia, Singapore, Indonesia, India, and Vietnam; it is also exploring the US market.
Proven across the gamut of industry verticals—banking, insurance, automotive, consumer goods, e-commerce, retail, government, and elections—moLotus delivers transformative results and significant revenue growth.
Novosol has secured partnerships with leading global brands and telcos across Asia and is now building revenue and expanding into Western markets. With the global mobile advertising market projected to exceed USD 1 trillion by 2032 (Source: Statista, Fortune BI)—a 600% surge in eight years—moLotus is poised to capture a significant share of this USD 600 billion to USD 1 trillion revenue growth.
For more information, please visit:
Websites – www.novosol.biz, www.moLotus.com
Contact:
Parul Gupta
Email: parul.gupta@novosol.biz
PR Archives: Latest, By Company, By Date