The winners of the prestigious MEFFYS 2025 Awards have been announced.
The MEFFYS, now celebrating its 20th anniversary, is hosted by the Mobile Ecosystem Forum (MEF). It celebrates innovation, creativity and ingenuity in the Mobile Ecosystem.
The MEFFYS is where the industry has the opportunity to recognise, celebrate and showcase those individuals and companies that have made a significant difference in 2024. And this year is extra special, as the MEFFYS is celebrating its 20th birthday!
With three new award categories, a glitzy Great Gatsby themed award party at the iconic Cas Llotja de Mar, and partying until the early hours, this year’s MEFFYS was once again dubbed the ‘Oscars of the Mobile Ecosystem’.
The winners in the 10 award categories, announced live on stage, are:
Antifraud: VOX
Payments: MCP Insight Ltd
ESG (Environmental, Social and Governance): Sinch
ID-Data: BTS
Omnichannel Customer Experience: Upstream
Mobile Evolution: Shush
Messaging Channels: Peacom
Connectivity-Wholesale: TOMIA
Content-Advertising: Infobip
Personal Contribution to the Mobile Ecosystem: Claudine Bell
“Wow! What a night! Congratulations to our 10 incredible winners who are each making a positive impact on the industry and leading us into the future – well done! The MEFFYS is always a social highlight of MWC, and I think everyone can agree, this was our best night yet! Taking inspiration from the Great Gatsby, everyone was determined to party, party, party. said MEF CEO, Dario Betti.
“The best part of the MEFFYS is that it gives industry-wide recognition to those companies and individuals who have made an outstanding contribution to the mobile ecosystem. This industry has some incredible talent, and we are thrilled to do our part in recognizing and celebrating that talent.”
The awards ceremony was held at the beautiful 14th Century palace of Casa Llotja de Mar in central Barcelona.
The MEFFYS 2025 was, as always, a glitzy, red-carpet event with food, drink, and DJs. The award ceremony itself was followed by music and dancing into the early hours. The MEFFYS is known as one of the highlights of the MWC social calendar and is the perfect place to meet old friends and new, and take the pulse of the latest new ideas and trends.
“The winners of the MEFFYS are nominated and voted for by professionals in the industry in an open online contest, making these awards a true representation of the best in the industry. There are so many fantastic initiatives happening throughout the mobile ecosystem that it’s a tough job to pick the winners – so we ask the industry as a whole to make those choices.” explained Betti.
Established in 2000, and celebrating its 25th anniversary this year, the Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. MEF provides its members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide. https://mobileecosystemforum.com/
Editor’s Notes:
Dario Betti, CEO of MEF and all the winners are available for interview/comment/briefings.
A few images can be accessed here: https://passionfortheplanet.sharepoint.com/:f:/g/EjBgKIqErxlPiY-6Ehjgbp4Bo2wlGURW6O0ck_2cElBo8w?e=dyl066
We will also have a full set of professional images available, so if you would like more images or images of a specific winner, please ask. Thank you.
For media enquiries please contact Dorothea at Panpathic Communications –Dorothea@panpathic.com / +44 (0)20 8891 2669 / + 44 (0)7930 634 047.
Or our MWC onsite press contact, Chantal Cooke, Chantal@panpathic.com, Mobile: + 44 7788 184 649
ABOUT THE MOBILE ECOSYSTEM FORUM
The Mobile Ecosystem Forum (MEF) is a global trade body established in 2000 and headquartered in the UK with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum, which celebrates its 25th anniversary in 2025, provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.
Web: https://mobileecosystemforum.com/
Twitter: https://x.com/mef
LinkedIn: https://www.linkedin.com/company/mobile-ecosystem-forum
Facebook: https://www.facebook.com/MobileEcosystemForum/
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