Proximus Group has selected Amazon Web Services (AWS) to provide global cloud infrastructure to modernise and unify its business. Under the multi-year deal, Proximus Group will leverage AWS’s portfolio of services including generative AI solutions to support a data-driven expansion of its products as the company aims to become a global leader in digital communications, digital identity and connectivity.
As part of its modernisation journey, Proximus Group will support its builder community by unifying data ecosystems across Proximus Global’s core Connect, Engage, and Protect products and services portfolio. This will allow
- to provide better accessibility and analytics while ensuring regulatory compliance
- to streamline its digital identity and Communication Platform as a Service (CPAAS) modernisation by leveraging Artificial Intelligence and Machine Learning (AI/ML) to improve scalability and cost-efficiency
- network cloudification, shifting to a hybrid cloud-based network to reduce costs, optimise efficiency and enable global expansion
To support these initiatives, Proximus Group is also accelerating employee cloud expertise through training and certification programs.
Using Amazon Bedrock, a fully managed service that offers a choice of high-performing foundation models from leading AI companies like AI21 Labs, Anthropic, Cohere, Luma AI, Meta, Mistral AI, poolside (coming soon), Stability AI, and Amazon through a single API, will allow Proximus Group to experiment with the latest foundation models along with a broad set of features needed to build safe, private, and responsible generative AI applications. Proximus Group has already built a product using Amazon Bedrock, its customer facing chatbot Roubot providing more guard railed responses while interacting with customers.
Proximus Group also recently joined the AWS ISV Accelerate Programme and will expand its software-as-a-service offerings through AWS Partner Network and AWS Marketplace, creating new revenue streams and market opportunities.
Guillaume Boutin, CEO of Proximus Group: “This agreement marks a pivotal moment in our relationship with AWS. By strengthening our collaboration, we aim to enhance our cloud capabilities and position Proximus Global for future growth and innovation. We will accelerate our innovation initiatives, particularly using AWS AI, ML and generative AI solutions, continuing to build on our existing success with Protect and Engage capabilities.”
Fabio Cerone, Head of Telco Industry Business Unit EMEA at AWS. “By leveraging AWS’s depth and breadth of services, Proximus Group is able to find innovative ways to deliver digital solutions to customers around the world, Proximus Group is already experimenting using Amazon Bedrock, and we look forward to working with them to leverage technology to improve the performance and reliability of its digital services.”
About Proximus
Proximus Group (Euronext Brussels: PROX), headquartered in Brussels, is a provider of future-proof connectivity, IT and digital services, operating in the Benelux and global markets. The Group is actively engaged in building a connected world and in ensuring the trustworthiness, security and sovereignty of digital services, to the benefit of society.
Proximus has the ambition to build the #1 gigabit network for Belgium and plays a central role in creating inspiring digital ecosystems, while fostering an engaging culture and empowering ways of working. Building upon these strengths, Proximus aims to contribute to an inclusive and sustainable digital society, delight customers with an unrivalled experience and achieve profitable growth both locally and internationally to deliver long-term value for stakeholders.
In Belgium, Proximus’ core products and services are offered under the Proximus, Mobile Vikings, Scarlet and Proximus NXT brands. The Group is also active in Luxembourg (Tango and Proximus NXT) and in the Netherlands (Proximus NXT). The Group’s international carrier activities are managed by BICS, a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. With Telesign and Route Mobile, the Group also encompasses fast-growing leaders in digital communications and digital identity, serving the world’s largest internet brands, digital champions and cloud native businesses.
With 11,654 employees, imbued with Proximus’ Think Possible mindset and all engaged to offer a superior customer experience, the Group realized an underlying Group revenue of EUR 6,042 million end-2023.
For more information, visit www.proximus.com & www.proximus.be.
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