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Press Release -- September 5th, 2024
Source: LINX
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LINX NoVA Achieves 4-Fold Traffic Increase, Validating Strategic Investments in Cutting-Edge Infrastructure

Significant traffic growth at LINX’s Northern Virginia site comes after success of recent infrastructure enhancements optimizing interconnection services and the addition of new local and global access networks
Ashburn, VA, [5 September 2024] – The LINX Northern Virginia has reported a remarkable four-fold increase in traffic, a reflection of a growing demand for reliable, high-capacity interconnection services driven by organizations’ increasing reliance on cloud services and data-intensive applications. This increase also emphasizes LINX NoVA’s ability to efficiently manage significantly higher data volumes while maintaining essential factors such as speed, reliability and security.
The rise in traffic signifies that LINX NoVA is increasingly becoming a preferred hub for network interconnection within the region. This increased traffic volumes also highlight LINX NoVA’s scalability and preparedness for future demands, as the platform is not only adept at meeting current needs but is also strategically positioned to handle ongoing growth, making it a robust, future-proof solution for its members and the broader internet community.
Strategic Reinvestment for Member Benefits
As a non-profit organization, LINX is uniquely positioned to reinvest directly into enhancing its exchange services. This strategy has been important in maintaining LINX NoVA’s competitive edge, with continuous infrastructure upgrades and the integration of new technologies that benefit all members. The recent technology refresh with Nokia, which introduced advanced 400GE capabilities, has been a key factor in this success. Additionally, the deployment of the Microsoft Azure Peering Service (MAPS) has further optimized performance for enterprises relying on cloud services like Azure, Office 365 and Dynamics 365. These enhancements have contributed to the drastic increase in traffic, demonstrating the effectiveness of these strategic investments​​.
Richard Petrie, Chief Technology Officer at LINX, commented, “Our commitment to technological innovation is central to our mission of providing unparalleled service to our members. The recent surge in traffic at LINX NoVA is a direct result of our focus on deploying the most advanced technology available, ensuring that we remain at the top of the industry.”
The increased traffic capacity at LINX NoVA translates directly into tangible benefits for its members. Improved data transfer speeds, reduced latency and greater network reliability are just a few of the enhancements now available. These improvements are particularly beneficial for members looking to manage complex network requirements, optimize peering relationships and reduce operational costs. Additionally, LINX NoVA’s strong data center partnerships and neutrality ensure that all members and potential networks, regardless of their infrastructure, can equally benefit from the IXP’s services.
Looking ahead, LINX NoVA is well-positioned to accommodate further traffic growth and technological advancements. The infrastructure investments made to date have not only enhanced current capabilities but have also laid the groundwork for future innovations.
“LINX remains committed to expanding its network and introducing new services that will continue to benefit our members and the broader internet community,” said Jennifer Holmes, LINX Chief Commercial Officer. “The four-fold increase in traffic at LINX NoVA is a huge milestone that opens new opportunities for our members to leverage enhanced connectivity and performance.”
Committed to delivering exceptional service and building strong interconnections, LINX NoVA is set to continue its leadership in the IXP space. Current and prospective members are encouraged to explore the enhanced capabilities at LINX NoVA. For more information on how to join or benefit from LINX’s services, visit www.linx.net and explore the connected community at www.portal.linx.net
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About LINX
The London Internet Exchange Ltd (LINX) is a premier global Internet Exchange Point (IXP), connecting over 850 member networks from more than 80 countries. As a not-for-profit, member-owned organization, LINX focuses on strengthening its robust network infrastructure, enhancing network performance, reducing latency and increasing member control. Offering a range of services including peering, cloud connectivity and private VLANs, LINX is dedicated to uniting networks and igniting the internet. Renowned for its advocacy in public policy and first-class engineering support, LINX plays a pivotal role in the global digital landscape. For more information, visit www.linx.net.

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