Paris, France, September 10, 2024 — As an active member of the SBTVD Forum, Ateme reaffirms its leadership in technological innovation, fully aligning with the new TV standards in Brazil.
During the global sports event, Ateme solidified its long-standing partnership with Globo, playing a crucial role in the ecosystem established for the launch of TV 3.0.
Leveraging the **Titan Live** video compression solution—software-based and hardware-agnostic—Ateme delivers exceptional flexibility and scalability, operating seamlessly on both dedicated servers and in the cloud.
Throughout the games, Titan Live was instrumental in compressing 4K content using the VVC codec, while also enhancing the visual experience with HDR and immersive MPEG-H audio.
Nertan Azevedo, Commercial Director at Ateme, emphasizes that the partnership with Globo positions both companies as leaders in implementing cutting-edge technological innovations, offering viewers a unique and truly immersive sporting experience.
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