LITTLE ROCK, Ark. – April 19, 2024 – Ben Midanek has been named chief marketing officer of Kinetic, which provides broadband internet services to residential and small business customers across 18 states in the U.S.
Midanek was formerly senior vice president of revenue strategy, analytics and pricing for Kinetic, a role he took on in September 2023. In that role, Midanek was responsible for shaping Kinetic’s customer acquisition strategy, priorities, and pricing, working across Marketing, Sales, and the broader organization.
Midanek joined Kinetic from Bain & Company, where he spent nine years as a management consultant, working with leading companies in communications, media, and other industries on a range of issues related to customer strategy, including subscriber acquisition, retention, and offering. As an entrepreneur, Midanek previously founded two mission-driven startups after starting his career at Goldman Sachs in New York. His academic credentials include an MBA from the University of Virginia’s Darden School of Business and an undergraduate degree from Dickinson College in Carlisle, PA.
“I am delighted to announce Ben as our new CMO. He is an accomplished marketer with proven experience building and scaling brands, and demonstrated strong people leadership in his time with Kinetic. He will play an essential role unlocking our next chapter of growth,” said Jeff Small, president of Kinetic.
About Kinetic
Kinetic, a Windstream company, offers fiber-based broadband to residential and small business customers in 18 states. The company’s quality-first approach connects customers to new opportunities and possibilities by delivering a full suite of advanced communications services. Kinetic is one of three brands managed by Windstream. The company also offers managed cloud communications and security services to mid-to-large enterprises and government entities across the U.S. as well as customized wavelength and dark fiber solutions to carriers, content providers and hyperscalers in the U.S. and Canada. Windstream is a privately held company headquartered in Little Rock, Ark. Additional information about Kinetic is available at GoKinetic.com or windstream.com.
Category: Kinetic
Contacts
David Faggard, David.faggard@windstream.com
Scott Morris, scott.l.morris@windstream.com
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