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Press Release -- March 7th, 2024
Source: DE-CIX

DE-CIX Becomes First Neutral Internet Exchange Operator to Formally Launch Enterprise Partner Program

DE-CIX’s Partner Program helps channel partners tap into $157 billion AI reseller market and meet the growing connectivity demands for automation and IoT

Frankfurt (Germany), 07 March 2024. DE-CIX, the world’s leading Internet Exchange (IX) operator, today announces the expansion of its long-established Partner Program. DE-CIX is now the only data center and carrier-neutral IX operator worldwide to extend its partner program beyond traditional wholesale partners and resellers to enterprise-facing partners to include a wider ecosystem. This now includes Managed Service Providers (MSPs), technology suppliers, strategists and advisors, systems integrators and Telecom Service Brokers (TSBs).

According to research by Canalys, the potential revenue from AI-powered business opportunities for channel partners is expected to rise to $157 billion by 2028. The R3 (R cubed) Partner Program, which stands for “Resell, Refer, Reach”, has been designed specifically to help enterprise-facing partners deliver and capitalize on the growing connectivity needs of IoT, cloud and AI-based services.

This new program iteration dramatically extends the scope of the existing program’s benefits. Partners will benefit from preferential pricing across the entire DE-CIX portfolio, including peering, connectivity to 50+ cloud providers using the DE-CIX DirectCLOUD service, the Microsoft Azure Peering Service (MAPS), and the virtual and highly scalable DE-CIX Cloud ROUTER, as well as virtual private point-to-point connections. A simplified scoring system has also been introduced which affords all partners an incentivized route to Premium Partner status. Premium status offers greater margin benefits, as well as a personal partner manager, market development funds, and the opportunity to run joint campaigns.

Partner status broadened to include Managed Service Providers, Systems Integrators, etc.

MSPs and Systems Integrators, along with technology suppliers, strategists and advisors, and Telecom Service Brokers (TSBs), can now enrich their portfolios with DE-CIX’s enterprise-grade services, coupled with global 24/7 customer service and DE-CIX’s support in solution design and value engineering if desired. DE-CIX’s world-leading peering solution brings together a global ecosystem of more than 3,500 carriers, ISPs, cloud service providers, and other network operators – including enterprise networks – that MSPs can capitalize on to provide competitive, tailored connectivity solutions to their customers. This ecosystem can be leveraged to provide high-performance, low-latency, flexible, secure, and resilient connectivity fit for the demands of modern digitalization.

“Secure and high-performance direct interconnection is key to unlocking greater economic potential for industries across the board. The new DE-CIX R3 (R cubed) Partner Program supports all of our partners to grow together with us by providing excellent interconnection services to meet the needs of enterprises and organizations,” explains Mareike Jacobshagen, Head of Global Business Partner Program at DE-CIX. “The DE-CIX interconnection and cloud connectivity services perfectly complement and enrich the existing portfolios of our partners – be it network operators and Internet service providers or equally MSPs, systems integrators, and other enterprise-facing service providers. Together with our valued partners, both from the traditional infrastructure sector and new sectors, we build unrivaled interconnection ecosystems that are used every day by networks, companies, and organizations around the globe to exchange data reliably, securely, and fast.”

Alongside the new drive for enterprise-facing partners, DE-CIX will continue to maintain and nurture its strong link to long-standing wholesale and reselling partners.

First DE-CIX Premium Partners Announced

DE-CIX’s leading partners in 2023 have now earned DE-CIX Premium Partner status. The first eight DE-CIX Premium partners are:

  • Arelion – operating the world’s #1 ranked IP backbone and offering a unique ecosystem of cloud and network service providers across North America, Europe, and Asia
  • Cancom – a hybrid IT service provider in Central Europe, supporting customers to simplify complex enterprise IT
  • Core-Backbone – a carrier headquartered in Germany, operating a global network
  • envia TEL – leading provider for digital infrastructure in Central Germany
  • RETN – a UK-based independent Eurasian network services provider, offering a wide range of connectivity services
  • TelemaxX – a leading German regional provider of holistic solutions in the areas of telecommunications, data centers, cloud services, and managed services
  • Türk Telekom International – a leading telecommunication operator in the CEE region, Turkey, Caucasus, Middle-East, and Asia
  • V.tal – an end-to-end digital infrastructure solutions company and holder of the largest neutral fiber optic network in Brazil

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About DE-CIX

DE-CIX is the world’s leading operator of Internet Exchanges (IXs). DE-CIX offers its interconnection services in around 50 metro-markets in Europe, Africa, North America, the Middle East, and Asia. Accessible from data centers in over 600 cities world-wide, DE-CIX interconnects thousands of network operators (carriers), Internet service providers (ISPs), content providers and enterprise networks from more than 100 countries, and offers peering, cloud, and interconnection services. DE-CIX in Frankfurt, Germany, is one of the largest Internet Exchanges in the world, with a data volume of almost 40 Exabytes per year (as of 2023) and close to 1100 connected networks. More than 200 colleagues from over 30 different nations form the foundation of the DE-CIX success story in Germany and around the world. Since the beginning of the commercial Internet, DE-CIX has had a decisive influence – in a range of leading global bodies, such as the Internet Engineering Task Force (IETF) – on co-defining guiding principles for the Internet of the present and the future. As the operator of critical IT infrastructure, DE-CIX bears a great responsibility for the seamless, fast, and secure data exchange between people, enterprises, and organizations at its locations around the globe.

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