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Press Release -- February 20th, 2024
Source: netcracker

Netcracker Highlights the Benefits of AI-Driven Digital Transformation Through Speaking Sessions, Real-World Solution Demonstrations at MWC Barcelona 2024

Netcracker’s Chairman and CEO to Discuss GenAI for Business and Potential Applications Across Industries at Premier Telecom Industry Event

WALTHAM, MA — February 20, 2024 — Netcracker Technology announced today that it will participate in thought leadership sessions focusing on GenAI as well as customer experience in the new age of extended reality; showcase award-winning solutions; and highlight its digital transformation success with customers around the world at MWC 2024 in Barcelona.

Netcracker’s Chairman and CEO, Andrew Feinberg, will give a keynote presentation on the future of GenAI for business and how the technology can be used across industries to achieve a substantial return on investment.

Netcracker will also exhibit in Hall 2, Stand 2G20, where it will present compelling real-world scenarios that illustrate how it helps telcos transform into self-sufficient techcos and utilize GenAI and automation to create new opportunities for success. Based on the flagship Netcracker Digital Platform and recently launched GenAI Telco Solution, the demonstrations will showcase use cases for network monetization, improving agility, lowering costs and next-generation customer experience.

For more information about Netcracker’s activities during MWC 2024, visit

Beyond ChatGPT: The Future of Generative AI in Business| Tuesday, February 27 | 4:15 p.m. CET


  • Andrew Feinberg, Chairman and CEO, Netcracker
  • Motoo Nishihara, Corporate EVP & CTO, NEC

Reality Check for XR| Monday, February 26 | 4:30 p.m. CET


  • Bob Titus, CTO, Netcracker

Netcracker Technology and Solutions Showcase at MWC 2024

Next-Gen Customer Experience Powered by GenAI

  • B2C Omnichannel Experience Powered by GenAI
  • Optimizing Campaign Management With GenAI
  • B2B Complex Quotation

Accelerate Time to Market, Increase Agility and Operational Excellence

  • Low code/No code & Microfrontend Configuration
  • Accelerate Time to Market With GenAI
  • Optimizing Campaign Management With GenAI
  • Expedite Fiber Build and Monetization

New Revenue Streams Powered by GenAI

  • Monetizing GenAI for MVNO/Wholesale Business
  • Telco to Techco Transformation & B2B2X Scenarios
  • Monetization of Modern Network Infrastructure
  • DTW Catalyst Winner 2023: Metaverse Monetization

About Netcracker Technology

Rapid digitization is disrupting the status quo of today’s communications markets. Constantly evolving customer needs and behaviors require service providers to adapt quickly and diversify their businesses to deliver the outcomes that their customers expect. Building digital ecosystems, anticipating customer requirements and delivering a digital-first experience are essential for service providers to accelerate innovation, expand into new markets and become the disruptors in the 5G era.

Netcracker Technology, a wholly-owned subsidiary of NEC Corporation, has the expertise, culture and resources to help service providers around the world transform their businesses to thrive in a digital economy. Our innovative solutions – including our flagship cloud-native Netcracker Digital Platform – value-driven services and unbroken delivery track record of three decades help service providers to achieve their digital transformation goals, drive the telco to techco evolution within their organizations and realize business growth and profitability. For more information, visit

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