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Press Release -- October 5th, 2023
Source: Verizon

Straight Talk Wireless upgrades plans with Walmart+ now included

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Walmart-exclusive Straight Talk Wireless is rolling out VIP treatment for customers with Walmart+ memberships now included in Unlimited Gold and Platinum plans at no extra cost

DALLAS – Straight Talk Wireless™, a leading prepaid brand running on America’s most reliable 5G network1 and sold exclusively at Walmart, is giving consumers even more reasons to switch with unlimited data plan upgrades that now include Walmart+ for free.

Beginning today, Straight Talk Wireless Gold and Platinum Plans – which already feature unlimited 5G data, plus hotspot and cloud storage – will deliver even more value and money-saving benefits with an included Walmart+ membership. Walmart+ brings Straight Talk customers free shipping, free delivery from stores, savings on fuel, early access to holiday deals, and much more2 – making its members feel like true VIPs.

“Straight Talk customers are loyal Walmart shoppers who love to save money, and we love finding new ways to expand the value we can bring to them,” said Angie Klein, President of the Verizon Value organization. “With Straight Talk’s long-standing partnership with Walmart, adding Walmart+ to our plans just made sense. Unlimited data meets unlimited savings.”

“We are the exclusive retailer for Straight Talk and this new offer really brings the best of what Walmart and Verizon Value can do together,” said Mehrdad Akbar, Vice President of DMM Wireless Services of Walmart. “We’re excited to show Straight Talk customers how much more money they can save with the power of Walmart+ now included.”

The announcement follows the recent introduction of new Straight Talk family plans with four lines with unlimited data now as low as $25/mo per line3, and reflects a continued investment in elevating the value for Straight Talk customers.

The Walmart+ launch is supported by new ads in a larger campaign featuring actor and comedian Jim Gaffigan, along with a series of marketing activations planned throughout Q4. Plus, the initiative comes just as people are preparing their wallets for the 2023 holiday season. Last year, the average American spent about $1,300 on holiday-related expenses4, which aligns with how much Walmart shoppers can save per year with Walmart+5.

To bring the offering to life, Straight Talk will host a VIP shopping experience at one of the busiest Walmart stores in the country in the coming weeks, designed around celebrating “Value Interested People” as true VIPs. The event will feature a celebrity host, hair & make-up station, green carpet walk and swag bags for customers. The star treatment extends nationwide with “#VIPFeels” drops to select local customer VIPs throughout the holiday season, in which lucky Walmart shoppers will be gifted a specially curated VIP swag bag.

In addition to providing unlimited talk, text, and data, the Straight Talk Gold plan offers 15GB of hotspot data and 100GB of cloud storage and free calling to Canada and Mexico for as low as $35 per month for four lines or $55 per month for one line. The Platinum plan offers 20GB of hotspot data and 100GB of cloud storage, international calling to 60 countries, and Mobile Protect device protection benefits for $45 per month for 4 lines or $65 per month for one line.

1 Most reliable 5G network based on more first place rankings in RootMetrics’ 5G data reliability assessments of 125 metro markets conducted in 1H 2022. Tested with best commercially available smartphones on three national mobile networks across all available network types. Your experiences may vary. RootMetrics rankings are not an endorsement of Verizon.

2Walmart+ Membership Terms of Use.

3 Pricing based on Straight Talk’s  Silver Unlimited plan


5  $1,300 savings based on 2 deliveries/week vs. non-member $7.95 fee & 2 shipping orders <$35/week vs. non-member $6.99 fee.

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