Squire Technologies is delighted to introduce Mirus, an all-inclusive, revenue-generating messaging platform for operators. Mirus’s design gives operators easy access to new revenue streams by unlocking the full value of messaging.
Squire Technologies’ proven SMS Centre and Gateway solutions, combined with an advanced SMS campaign management interface, unleashes a fully virtualised platform that offers superior scalability, advanced routing, high availability, and real-time provisioning.
Designed using 20 years of knowledge and experience gained by working with over 450 global operators, Mirus’s forward-facing features enable operators to leverage SMS monetisation to capitalise on current and future opportunities.
SMS found a lucrative new home in the application-to-person (A2P) messaging market after Over The Top (OTT) players like WhatsApp stole the person-to-person (P2P) messaging market. Now, as more businesses use A2P messaging, mobile operators can start cashing in. Global A2P revenue grew by 39% between 2020 and 2023, and SMS monetisation is expected to continue growing far into the 2030s.
Businesses often use A2P messaging to update customers on promotions or deliveries or for user authentication, such as with banking. The simplicity and ubiquity of SMS make it the ultimate tool for these types of business messages.
Alternate messaging apps like WhatsApp, WeChat and Viber can’t compete at the same level as SMS because OTT app don’t have the ubiquity of SMS. So large-scale network distribution is an insurmountable barrier for OTT players. Comparatively, SMS has been a standard feature on all mobile devices for the last three decades and has coverage that no other messaging tool can match.
Squire Technologies’ Mirus platform has the flexibility operators need in modern markets. Advanced routing, campaign management, financial control, and fraud protection are the cornerstones of the platform. The SMS Gateway and Centre systems offer wide protocol conversions, high availability support, and scalable messaging. The user-friendly, web-based operation, administration, and management system (OA&M) gives customers total control over campaigns and financial transactions.
Security is an essential component of all of Squire Technologies’ solutions. Mirus uses numerous security and fraud protection tools, like two-factor authentication and an integrated firewall, to keep data secure. Message recipients are also protected by SMS content filtering, URL in SMS blocking, lawful intercepts, and IP login deny and allow lists. These security features, and others, prevent data breaches, protect end-consumers from fraud, and mitigate grey route fraud on operators.
At the core of Mirus is flexibility. The platform’s Open Flow Service Logic is already active in operator systems globally. It allows quick deployment of new value-added services, enabling rapid differentiation and revenue-boosting. Whatever the strategy, Mirus is perfect for any A2P business messaging needs. With the ability to scale from 10 – 50,000 messages per second, businesses can take advantage of the A2P market boom, whatever their size.
Sanjeev Verma, CEO of Squire Technologies, explains: “Operators must find new revenue streams as OTT players continue to squeeze their margins. A2P SMS is a growth market and an opportunity for operators to leverage their network capacity far beyond the distribution capabilities of OTT competitors.
“At Squire Technologies, we pride ourselves on producing rapid and reliable solutions. The knowledge and experience we’ve gained by working with hundreds of global operators have enabled us to create this all-inclusive messaging solution.
“Mirus’s versatility is its ultimate power. It is suitable for any of our customers wanting an easy way to enter the A2P messaging market or to enhance their existing messaging offers. We are very proud of this achievement and are delighted to offer it to customers.”
For more information about the Mirus Platform visit www.squire-technologies.co.uk/mirus
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