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Press Release -- October 19th, 2023
Source: macquarie-telecom-group

Macquarie Data Centres calls on enterprises to build strong foundations when innovating with AI

19 October 2023 

Macquarie Technology Group (ASX: MAQ) Head of Private Cloud, Jonathan Staff today called on Enterprises and technology providers to do more to lay down the right foundations on which to build AI, warning that cutting corners will come with major risks down the line.

Speaking at the Future of Tech, Innovation and Work Conference in Sydney, the technology expert told business leaders they need to approach their AI strategy with a holistic, long-term lens.  

“Businesses everywhere are scrambling to figure out how they can leverage AI and make sure they stay ahead of the competition. But in this mad rush to the finish line, we’re seeing lots of companies fail to invest in the right foundations needed to scale in the future,” said Mr Staff. 

“AI is a huge investment, and there is a lot at stake. It is expensive to ‘lift and shift’ these operations once they’re set up, so getting it right from the get-go is so important.” 

Mr Staff highlighted the challenges of securing the right infrastructure to maximise efficiency, a key priority for Macquarie Data Centres and a factor it says many overlook when embarking on their AI journey.  

In response to AI’s greater demands for power, cooling and specialised technology the data centre company is focusing on providing the high-density environments required by these power-hungry AI-engines.  

The company has recently revealed plans to supercharge its next and largest facility, IC3 Super West, which is being purpose built for the AI era. The Sydney-based data centre will offer AI-ready environments and be flexible enough to accommodate technologies such as advanced GPUs and liquid cooling. Macquarie Data Centres recently secured a 41 per cent increase in power to IC3 Super West, bringing the total load of its Macquarie Park Campus to 63 megawatts (MW). 

The industry veteran also stressed the importance of making sure new AI tools are properly integrated into a company’s existing systems.  

“Organisations need to think carefully about how the AI is going to talk to your existing systems. If you build a new AI tool as a siloed project, and it takes off, then you’re going to have huge problems, and probably huge costs, trying to retrofit it and incorporate it into pre-existing systems. 

“Organisations need to lay the right foundations to make sure everything is connected now, and that all the systems will provide enough runway to scale and grow quickly in the future.” 

Mr Staff called upon the industry to prepare themselves for an AI-driven future and think about how they can adapt to capitalise on the opportunities. However, he also stressed that it needs to be done in a way that is compliant with current and future data regulations. 

“AI is currently the wild west, but you can expect regulation around sovereignty and data compliance to get tighter in many countries. Businesses need to choose partners that have the right certifications and policies in place to ensure compliance now and into the future. 

Reflecting on the company’s 23 years in the technology and digital infrastructure industries, Mr Staff spoke about the importance of staying ahead of technology megatrends.  

“Macquarie Data Centres has invested time and effort in understanding what is needed to build the highly specialised environments for these AI workloads. Our Macquarie Park Data Centre Campus has been optimised to support AI.”    

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About Macquarie Data Centres 

Macquarie Data Centres is Australia’s most trusted sovereign data centre provider. It houses and protects the data for the world’s biggest hyperscalers, Global Fortune 500 companies and 42% of the Australian Federal Government. Part of the ASX-listed Macquarie Technology Group, it has been successfully operating data centres in Australia for over 20 years.

Macquarie Data Centres currently owns and operates three data centres campuses, two in Sydney and one in Canberra, all of which are Certified Strategic by the Australian Government. Its flagship campus, the Macquarie Park Data Centre Campus in Sydney’s North Zone is purpose-built to support the ever-changing needs of hyperscalers and AI.  

Offering the confidence of a 100% uptime guarantee, its certified strategic data centres provide the highest levels of security, sovereignty, service and compliance for their customers.  


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