5X growth in business conversion rates and an 11X upswing in timely customer response
New Delhi, – 27th September 2023: Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, has created a unique Whatsapp for Business Solution for Ramco Cements. The incorporation of WhatsApp for Business has resulted in a 5X conversion rate in business leads and an 11X upswing in timely responsiveness to customer inquiries and requirements, enhancing the customer experience without expanding its call centre staffing.
Ramco Cements has recently teamed up with Sinch and has started using WhatsApp Business Solutions to connect with potential customers more efficiently. This strategic move has enabled Ramco Cements to provide tailored customer support and engage with its audience in real-time while maintaining the utmost security and privacy of customers’ information. With the help of Sinch, Ramco Cements can now cater to all kinds of customer queries, offer detailed product information, and develop stronger relationships with their audience through WhatsApp Business Solutions.
Commenting on this, Nitin Singhal, Managing Director of Sinch India, said, “Whatsapp plays a critical role in customer communications and modern marketing, especially for B2B companies. Sinch is developing innovative solutions that enable global businesses like Ramco Cements to provide proven high-engagement two-way marketing communication with their customers through creative text, attractive images, engaging videos and more. We are proud to support Ramco with our WhatsApp for Business Solution and be a part of their customer satisfaction journey.”
Mr.G.Murugesan, Vice.President-IT of Ramco Cements said, “The construction sector often grapples with the challenge of potential leads dropping off due to the urgency of requirements at project sites. Moreover, Customers increasingly demand the most convenient and efficient channels to interact with and access the brand. This unique business model has helped us to map the leads to the respective Area Manager, which otherwise used to go untraced by us. Sinch recommended a WhatsApp for Business Solution with a verified official business account for two-way communication flow, which has received a lot of positive responses from customers and witnessed a quicker conversion of initial inquiries into orders.”
WhatsApp is the perfect tool for reaching a mass audience, promoting the brand identity, building a connection, and communicating with the target audience in real-time. Sinch’s Whatsapp Business Solution is essential for companies to develop their first official WhatsApp messaging experience through this rich media platform.
About Sinch:
Sinch powers meaningful conversations between businesses and their customers through its Customer Communications Cloud. More than 150,000 businesses – including many of the world’s largest tech companies – rely on Sinch and its global super network, which is the most secure and reliable network for messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in 2008. It is headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO: SINCH. Learn more at sinch.com.
About Ramco Cements:
Ramco Cements Ltd (Formerly Madras Cements Ltd) is India’s leading cement company offering “Right Products for Right Applications” through innovative cement and cement products. Ramco Cements Limited (Revenue: ₹8172 crores) commissioned its first cement plant in 1961 with a capacity of 200 TPD (Tons per day) and since then has increased the number of cement plants to 11 (five integrated plants and six grinding units) and cumulative cement production capacity to over 22 million MTPA (Metric Tons per annum). The company has also established one packing plant, One Ready Mix Concrete Plant, and three Dry Mix Plant.
For media queries, please connect with
Anirban Chakraborty: anirban@ellequinn.com
Niti Kalyangal: niti@ellequinn.com
PR Archives: Latest, By Company, By Date