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Press Release -- February 28th, 2023
Source: Ericsson

du partners with Ericsson to boost digital transformation through AI-powered managed services

  • Ericsson will empower du operations to improve quality, unlock efficiencies, and increase agility
  • Partnership focuses on introducing Artificial Intelligence and automation use cases to make operations data-driven and intelligent
  • This marks a significant step forward in du’s managed services and intelligent operations program
Fahad Al Hassawi, du and Nicolas Blixell, Ericsson

du, from Emirates Integrated Telecommunications Company (EITC), and Ericsson (NASDAQ:ERIC, news, filings) announce a strategic partnership at Mobile World Congress 2023 to transform du’s Information Technology (IT) operations. du will leverage Ericsson’s Artificial Intelligence (AI) and Ericsson Business and Operations Support Systems Services to improve quality, unlock efficiencies, and increase agility.

The partnership will mark a significant step forward in du’s digital transformation program. It will focus on introducing AI & automation use cases and digitally transforming the IT operations environment, which will help to improve operational and service metrics, making operations data-driven and intelligent. This will support and maintain du’s high-quality services while increasing efficiency and reducing time-to-market.

Fahad Al Hassawi, Chief Executive Officer of du said: “Our latest partnership with Ericsson is a major step in advancing our IT operations in line with the UAE leadership’s vision to build a futuristic, tech-powered economy. It aligns with our commitment to build and maintain a secure and reliable network infrastructure that can support our rapidly accelerating digital transformation journey. Ericsson’s AI and data-driven operations solutions will be critical in powering our customer-centric approach and enabling us to meet increased and changing market demands with agility and quality. We believe our collaboration will lead to game-changing opportunities in developing our operational capability, empowering our digital transformation ambitions, and driving economic growth.”

The partnership will see Ericsson and du collaborate to extend and evolve the ongoing IT Managed Services, introduce new AI and Machine learning capabilities, empower digital transformation through agile and intelligent operational capabilities.

Nicolas Blixell, Vice President, and Head of Ericsson Gulf Council Countries commented: “With specialized experience in advising, building, operating, and certifying digital transformation programs we help tackle the key customer challenges that service providers face in today’s increasingly digitalizing world. We will provide du with proactive, data-driven AI operations that will enable improved network performance, enhanced user experience, and a decrease in costs associated with performance challenges. We are confident our cutting-edge solutions will support du to run advanced next-generation connectivity and services, achieve its business objectives, and stay ahead in a competitive marketplace.”

As a trusted partner of du, Ericsson continues to be a strategic collaborator for Managed Services providing IT Operation services and ensuring exceptional user experiences for du’s customers.



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Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York.

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