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Press Release -- October 26th, 2022
Source: Vodafone Group

Vodafone captures the power of nature with exclusive campaign for the Apple iPhone 14

  • Multi-media campaign to emphasise the beauty of nature and the need to protect it
  • Leverages iPhone 14’s superior camera technology and Vodafone’s use of 100% renewable electricity in its European networks
  • Campaign goes live this month with media placements in 12 Vodafone markets*

Vodafone is to light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European networks, as well as its device trade-in and recycling programmes to help protect the natural world.

The campaign will comprise television, outdoor, print, digital executions and in-store retail executions running in 12 of Vodafone’s European markets. It is intended to drive preference for Vodafone as a sustainable brand of choice, underlining the company’s commitment to renewable energy and the creation of a more circular economy for mobile devices. Vodafone announced in July 2021 that its entire European operations – including mobile and fixed networks, data centres, retail sites and offices – are 100% powered by electricity from renewable sources, marking a key step towards the company’s goal of reducing its own carbon emissions to ‘net zero’ by 2030 and across the company’s entire value chain by 2040.

Alex Froment-Curtil, Chief Commercial Officer of Vodafone Group, said: “The iPhone 14 represents a massive leap forward in terms of smartphone imaging technology, empowering users of every ability to take stunning pictures and video, creating vivid memories wherever they go. Our new campaign will emphasise that technology by focusing on how the iPhone can capture the power of nature through stunning pictures, and then sharing those images through a network that underpins our commitment to protecting nature.”

The campaign’s television commercial will run in 40-, 30- and 20-second executions, with a 30-second version tailored for digital platforms. It was directed by Bob Harlow at Blink and produced by Vodafone’s creative agency New Commercial Arts, which has also produced all other executions of the campaign.

The commercial focuses on scenes of nature thriving in an urban environment, seen through the eyes of young skateboarders using Apple iPhone 14 Pro models. Through images of flowers growing through cracked paving and a bird’s nest nestling in a city’s traffic light, the commercial aims to drive a newfound appreciation of nature facilitated by the advanced imaging technology of the iPhone 14 and iPhone 14 Pro models.

The campaign will run in Germany, Italy, Spain, Ireland, Portugal, Greece, Czech Republic, the Netherlands*, Hungary, Romania, Turkey and Albania. Media purchasing for all territories will carried out by Dentsu/Carat.

*Vodafone-Ziggo joint venture

Notes for editors

100% of the grid electricity that Vodafone uses in its European network is certified to be from renewable sources like wind, solar or hydro. Vodafone has direct Power Purchase Agreements in the UK and Spain. In Italy, Germany, Ireland, Hungary, Romania, Spain. Greece, Turkey and Czech Republic, Vodafone has sourced Renewable Energy Certificates (RECS) or tariffs. In Albania, approximately 67% of electricity consumption is sourced from local renewable sources, and Vodafone has purchased the equivalent of the remaining annual consumption in the form of RECs through our partner in Italy. Data is calculated using local market actual or estimated data sources from invoices. purchasing requisitions, direct data measurement and estimations. Carbon emissions calculated in line with GHG Protocol standards. Scope 2 emissions are reported using the market-based methodology. For the full methodology see our ESG Addendum 2021.

For further information:

Vodafone Group, Media Relations

Investor Relations

About Vodafone

Unique in its scale as the largest pan-European and African technology communications company, Vodafone transforms the way we live and work through its innovation, technology, connectivity, platforms, products and services.

Vodafone operates mobile and fixed networks in 21 countries, and partners with mobile networks in 47 more.  As of 30 June 2022, we had over 300m mobile customers, more than 28m fixed broadband customers and 22m TV customers. Vodafone is a world leader in the Internet of Things (IoT), connecting around 160m devices and platforms.

We have revolutionised fintech in Africa through M-Pesa, which celebrates its 15th anniversary in 2022. It is the region’s largest fintech platform, providing access to financial services for more than 50m people in a secure, affordable and convenient way.

Our purpose is to connect for a better future by using technology to improve lives, digitalise critical sectors and enable inclusive and sustainable digital societies.

We are committed to reducing our environmental impact to reach net zero emissions across our full value chain by 2040, while helping our customers reduce their own carbon emissions by 350m tonnes by 2030.  We are driving action to reduce device waste and achieve our target to reuse, resell or recycle 100% of our network waste.

We believe in the power of connectivity and digital services to improve society and economies, partnering with governments to digitalise healthcare, education and agriculture and create cleaner, safer cities.  Our products and services support the digitalisation of businesses, particularly small and medium enterprises (SMEs).

Our inclusion for all strategy seeks to ensure no-one is left behind through access to connectivity, digital skills and creating relevant products and services such as access to education, healthcare and finance.  We are also committed to developing a diverse and inclusive workforce that reflects the customers and societies we serve.

For more information, please visit, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at

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