Leading Data Center Platform Hires New Marketing Lead to Bolster Its Expansion Strategy
SINGAPORE — October 13, 2022 — In the midst of a comprehensive expansion plan, Big Data Exchange (BDx), a leading data center solutions provider in Asia-Pacific, has added Deepa Swaminathan to its growing executive leadership team. BDx welcomes Deepa as the company’s vice president of marketing. She joins BDx at a critical time as the company recently embarked on a new joint venture in Indonesia, launching BDx Indonesia and continuing with its plans to rapidly grow across key APAC markets.
With over two decades of experience, Deepa began her tenure at BDx by spearheading major global marketing initiatives as the company shifted its headquarters to Singapore, a move that allows BDx leaders to align more closely with the city-island-nation’s dynamic technology landscape.
The BDx Indonesia joint venture with PT Indosat Tbk (Indosat Ooredoo Hutchison or IOH) and PT Aplikanusa Lintasarta saw the addition of four existing data centers in highly sought-after locations in and around the capital city of Jakarta. Deepa led efforts to implement a global strategy to generate awareness for the capabilities that will transform connectivity for enterprises and hyperscalers. Moreover, she oversaw the successful launch of BDx Indonesia and executed a plan to elevate company culture with an exclusive launch event and logo unveiling in Jakarta for employees, stakeholders, investors and members of the media.
“This is an exciting time to join BDx. As the company continues to solidify its position as one of the world’s fastest-growing data center companies and a leading provider of data center solutions across APAC, I’ll leverage my experience to elevate BDx and help us reach our growth objectives,” said Deepa Swaminathan. “I’m honored to be part of this leading-edge company.”
“BDx has aggressive plans to grow as we enhance capacity in Indonesia to 250MW in the next five years, as well as develop strategies to enter into additional key APAC markets,” said Braham Singh, CEO of BDx. “With Deepa’s experience in management, business development, marketing and public relations, as well as her deep knowledge of the APAC region, she’ll play an integral role in setting strategies and communicating key messages to our customers.”
Prior to joining BDx, Deepa held senior marketing and leadership roles at several companies, including Citrix, Informatica, The Hoffman Agency, GBG and more. In addition to a bachelor’s degree in history, she holds advanced public relations and marketing management qualifications from Hong Kong Management Association and Wolsey Hall Oxford.
To learn more about BDx and its data center offerings, visit www.bdxworld.com.
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About Big Data Exchange (BDx)
BDx is a leading data center, colocation and hybrid cloud solutions provider in Asia-Pacific and a portfolio company of I Squared Capital. Led by a globally recognized team, BDx empowers enterprises to scale across the world’s most influential markets. With ultra-modern facilities spanning China, Hong Kong, Indonesia and Singapore, BDx goes beyond space and power to deliver next-gen solutions. BDx’s commitment to boosting sustainability has resulted in partnering with renewable power suppliers and forging coalitions to develop groundbreaking technologies and digitally transform its facilities. The company is vigorously expanding its presence into emerging regions to meet the growing digital requirements of hyperscalers, multinational, and financial services enterprises.
To learn more about this forward-thinking organization, visit bdxworld.com or follow BDx on LinkedIn, Twitter or YouTube.
Media Contact:
Kealey Dorian, on behalf of BDx
Jaymie Scotto & Associates (JSA)
+1 405-923-8895
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