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Press Release -- July 16th, 2021
Source: AT&T
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Ace Back to School with Great Deals on Apple Devices

From Homeroom to Homework, AT&T is Helping Everyone Ace Back to School with Great Deals on Apple Devices

What’s the news? Let the countdown begin. Students all over the country are heading back to school! As a leader in wireless, AT&T* gives EVERYONE our best deals. So, to celebrate your student’s return to the classroom, we’re introducing new offers on the latest Apple devices to get them prepped for the new school year.

What’s on AT&T’s Back to School checklist? AT&T is offering the latest technology to give your student a leg up on learning. Customers who buy on a qualifying installment plan get:

  • For Both New & Existing Customers:
    • $700 off EVERY iPhone 12 and iPhone 12 Pro model with an eligible AT&T unlimited plan1 and eligible trade-in, making iPhone 12 mini $02
      • Stay connected with cutting-edge technology, including a high-quality camera, an edge-to-edge display and AT&T 5G in the palm of their hand.3
  • When Adding a Line: 
    • Buy Apple Watch for you, gift your student Apple Watch SE on us4
      • Map their walk home, set a reminder for when a project is due and so much more – all from your wrist!
      • Family Setup also lets kids can enjoy the communication, health, fitness, and safety features of Apple Watch without needing their own iPhone – all while keeping personal data securely encrypted.

AT&T is also collaborating with Bookful, the leading 3D and augmented reality reading app, to provide AR experiences for a broad collection of children’s books that bring stories to life using AT&T 5G. New and existing AT&T customers can enjoy a 6-month free subscription, giving them access to an exclusive shelf of books and immersive 5G experiences.

How can AT&T help keep me and my kid safe? Students today use their devices to submit classwork, teachers use them to grade assignments and parents use them for just about everything else. As a growing number of these transactions take place online, you shouldn’t worry about annoying robocalls or second guess if you’ve clicked on a malicious site. That’s where AT&T ActiveArmor℠ can help.5

It brings all our security capabilities together to help stop threats before they get to you. This includes built-in 24/7 essential network security and additional benefits when you download the free AT&T Call Protect and Mobile Security apps. If you upgrade to Unlimited Elite® or Unlimited Extra℠ you get ActiveArmor℠ advanced security for no extra charge like Identity Monitoring, Safe Browsing, and Public Wi-Fi Protection.6

With many students returning to in-person classes, the AT&T Secure FamilyTM  smartphone app also gives parents a simple, centralized command center to manage their student’s online activity. Track their location to ensure a safe arrival or departure from school, pause their internet access during scheduled times such as in class or at bedtime and block inappropriate app and web content.7

How is AT&T making a difference in education? AT&T is addressing the digital divide through a $2 billion investment that will span the next 3 years by bringing affordability, educational resources, and economic opportunity to the millions of Americans who don’t have broadband connectivity today.

And where would students be without their teachers? To celebrate their dedication, we give teachers 25% off our best unlimited wireless plans. These savings apply to new and existing customers that are Kindergarten through post-secondary teachers, professors, instructors, and their families.

What are people saying? “Back to School is an exciting time and this year is more special than ever as many head back to the classroom. We want to prep students around the country for this important moment by offering our best deals on the latest devices. These deals will keep you and your family connected at home, at school and everywhere in between,” said Jennifer Van Buskirk, Senior Vice President of Wireless Marketing, AT&T.

Learn more about AT&T’s Back to School offers at att.com/backtoschool.

1 Min. $75/mo. before discounts.AT&T may temporarily slow data speeds if the network is busy.

Limited time offer. Req’s min. $700 on installment plan. Well-qualified customers only. Up to $700 off after monthly credit over 36 mos. Credits start w/in 3 bills. Trade-in must be in good condition w/min. $95 trade-in value. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $5/mo. Next up upgrade feature. $30 Activ./Upgrade, add’l fees, taxes & other charges, & restr’s apply. See att.com/brand/apple for more details.

3 AT&T 5G requires a compatible plan and device. 5G is not available everywhere. See att.com/5Gforyou for coverage details.

Ltd time. Req’s new line & min. $259.99 per device on installment plan. Well-qualified customers only. Up to $330 off after monthly credit over term of installment plan (starts w/in 3 bills). If svc cancelled, device balance due. If svc. on other lines cancelled w/in 90 days credits stop.  $30 Activ./Upgrade, add’l fees, taxes, & restr’s apply. See att.com/brand/apple for offer details.

5 Compatible device required. Requires download of Mobile Security and Call Protect apps. Data charges may apply to App download/usage. Visit att.com/activearmor for details.

ID Monitoring: May not detect all compromises or leaks of your personal data. Safe Browsing: May not detect all suspicious websites. Public Wi-Fi Protection. Requires set up; does not guarantee complete security for your data, is not compatible with Wi-Fi Calling on certain devices, does not work when using certain video streaming apps. Details at att.com/activearmor.  

7 AT&T Secure Family is free for the first 30 days. After the first 30 days, you will be billed $7.99 each month (includes support for up to 10 lines.)  Service auto renews every 30 days unless cancelled.  Requires App and compatible device. Pairing with AT&T Secure Family Companion is recommended to get all the features of Secure Family.  If you do not pair a device, features are limited to AT&T network-based location, scheduled location alerts and location history.  Availability, timeliness or accuracy of location is not guaranteed. Coverage not available in all areas. The collection, use, and disclosure of any personal information through this application is governed by AT&T's Privacy Policy found at: att.com/privacypolicy. View the AT&T Secure Family website at https://www.att.com/security/secure-family-app/

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