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Press Release -- February 23rd, 2021
Source: von

PopBox Asia Services Enhances its Delivery Process with Vonage

February 23, 2021 at 7:00 PM EST

SINGAPORE–(BUSINESS WIRE)–Feb. 23, 2021– Vonage (NYSE:VG, news, filings), a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by PopBox Asia Services, an automated parcel locker service provider, to enhance its last-mile delivery process in Indonesia. PopBox Asia customers include ecommerce companies such as Lazada, Zalora, Herbalife, Blibli, FMCG brands such as Coca-Cola, Indofood, and courier companies such as Pos Malaysia and Ninja Express, GDEx and many more.

Using Vonage’s Messages API – integrated directly with the WhatsApp Business solution – PopBox Asia Services communicates with customers on Indonesia’s top mobile app, notifying them of package deliveries. If the message delivery is unsuccessful via this channel, the Vonage Dispatch API will send the message through alternative channels, such as SMS. The company’s transition from SMS to WhatsApp notifications was crucial as it worked to meet the increased demand in parcel deliveries during the pandemic.

“We are seeing a rise in parcel deliveries especially during this pandemic time. This has accelerated the need for PopBox Asia to better connect and communicate with our customers through fast and reliable means. The unreliable delivery rate of SMS messages in Indonesia posed a challenge for us,” said Greta Bunawan, COO of PopBox Asia.

“The Vonage Messages and Dispatch APIs, embedded within our system, overcomes the barrier of undelivered messages. Since migrating to WhatsApp, we have seen a message delivery success rate of over 86 percent. To-date we have served hundreds of thousands of users through WhatsApp, helping us reduce escalating SMS costs, lowering the number of contact center interactions and ultimately, improving customer service quality. With this successful implementation, we are confident of rolling out WhatsApp notifications for users in Malaysia as well.”

The Covid-19 pandemic led e-commerce businesses to emerge as essential services. E-commerce platforms in Indonesia have experienced an increase in sales volume.1 While most businesses have seen a decline, a survey by management consulting company Redseer showed that Indonesia’s e-commerce growth trajectory would remain positive with an expected 50 percent year-on-year growth, to reach US$35 billion this year.2

According to iPrice Group, the region’s online shopping traffic grew by up to 60 percent in April and May, leading to an increase in parcel volumes in most ASEAN markets3. Movement control measures during the pandemic meant that shippers were operating on shorter hours and deliveries took longer. Parcel lockers became a go-to solution, allowing faster and more flexible delivery services while minimising direct contact between personnel and customers.

PopBox Asia is Indonesia’s first smart locker operator. The company manages an average of close to 100,000 monthly deliveries to its smart lockers, which are found in over 350 locations across Indonesia and Malaysia.

“We understand the challenges faced by businesses in our region to seamlessly communicate with their customers,” said Sunny Rao, Vonage Senior Vice President, API Global Sales. “We are proud that Vonage has been able to help PopBox Asia create a richer, more engaging customer experience through simple, reliable multi-channel messaging, while meeting the increased demand in parcel deliveries amidst the pandemic.”

With an ever-growing network of more than one million registered developers, the Vonage Communications Platform makes it easy for businesses to use APIs to disrupt their industries, and enable the type of business continuity, remote work, and remote delivery of services that is so essential in today’s environment. Through its partners, Vonage’s platform is at the center of many notable transformational projects in the APAC region, and a de facto for startups.

To find out more about Vonage, visit


About Vonage

Vonage (NASDAQ: VG), a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage’s Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging and Verification into existing products, workflows and systems. Vonage’s fully programmable unified communications and contact center applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or anywhere, providing enormous flexibility and ensuring business continuity.

Vonage Holdings Corp. is headquartered in New Jersey, with offices throughout the United States, Europe, and Asia. To follow Vonage on Twitter, please visit To become a fan on Facebook, go to To subscribe on YouTube, visit

About PopBox Asia Services

Pioneering Smart locker for logistics, PopBox Asia is a courier-agnostic smart locker provider to enable efficient delivery and seamless logistic experience. With a close to 400 locker network, PopBox enables couriers to send parcels more efficiently, reduce misdeliveries, and flexibility and convenience to consumers to collect parcels 24/7. PopBox partnered up with residential complexes to provide electronic mailroom services and provide value add service to building management in managing their parcels. 

To follow updates and news about PopBox Asia, please visit and follow our IG @popbox_asia




Vonage Media Contact
Elise Leonard
+1 732-837-3801

Vonage Investor Contact
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+1 732-444-4926

Source: Vonage

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