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Press Release -- September 30th, 2020
Source: AT&T
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Introducing AT&T Unlimited Your Way Wireless Plans

You Asked. We Delivered.
Introducing AT&T ‘Unlimited Your Way℠’ Wireless Plans

Starting Today, AT&T Customers Can Save More by Picking the Perfect Unlimited Wireless Plan for Each Family Member on Your Account, Starting at Just $35/mo. Per Line for 4 lines

AT&T* is giving you and your family more value and savings with our new Unlimited Your Way wireless rate plan options.

Starting today, you have the flexibility to pick the unlimited wireless plan that best fits each person in your family, without everyone having to be on the same plan. Whether mom needs more hotspot data for working from home, or dad wants HBO Max entertainment options – now everyone can get the features they want, without having to pay for more than you need. Choose from our unlimited wireless plans, Starter, Extra or Elite, for each line on your account starting at $35/mo. per line for 4 lines.1

“At AT&T, we’re always listening to our customers and are dedicated to providing them the best wireless experience for their needs,” said David Christopher, executive vice president and general manager, AT&T Mobility. “We recognize that individuals have different wireless needs and not all family members want the same rate plan. With the launch of Unlimited Your Way we’re making it simple – now customers can pick the best combination of unlimited wireless plans for each family member – all with access to fast, reliable and secure nationwide AT&T 5G included at no extra charge.2

CHOOSE ANY COMBINATION OF OUR UNLIMITED WIRELESS PLANS FOR EACH FAMILY MEMBER ON YOUR ACCOUNT

  • AT&T Unlimited Starter℠ – -At $35/mo. per line for 4 lines, our best price unlimited plan includes unlimited talk, text and data, access to our 5G network, and spam and fraud blocking at no extra charge.3
  • AT&T Unlimited Extra℠ – Our Extra plan gives you all the benefits of Starter plus 15GB of hotspot data and 50GB of premium data, as well as advanced security including safe browsing and identity monitoring, starting at $40/mo. per line for 4 lines.4
  • AT&T Unlimited Elite℠ – Our best unlimited plan comes with everything Extra has but doubles the hotspot data to 30GB and premium data to 100GB. Plus, you can binge all the HBO Max content you like because HBO Max is also included on us, starting at $50/mo. per line for 4 lines.5

MORE WAYS TO SAVE ON OUR WIRELESS PLANS

America’s best deserves our best savings. This summer we expanded the 25% exclusive savings that we already give to first responders, military and veterans, to include teachers, nurses and physicians. That means these individuals and their families get our best price on our unlimited wireless plans starting from less than $27/mo. per line for 4 lines. 6

To learn more about ‘Unlimited Your Way’, visit att.com/unlimited. To get started today, customers can sign up online through their account or through the MyATT app.

1 AT&T may temporarily slow data speeds if the network is busy. Price requires AT&T Unlimited Starter, Autopay and paperless bill. Taxes and Fees Extra.

2 5G requires compatible device and plan. May not be available in your area. For coverage details, see att.com/5Gforyou

3 AT&T may temporarily slow data speeds if the network is busy. Price shown is after all discounts, which start w/in 2 bills.  Video ltd. to SD. Compatible device for 5G and AT&T Mobile Security App and Call Protect App access. Download of Apps required. 5G may not be available in your area. For coverage details, see att.com/5Gforyou.

4 After 50 GB, AT&T may temporarily slow data speeds if the network is busy. Price shown is after all discounts, which start w/in 2 bills.  Video ltd. to SD. Compatible device for AT&T Mobile Security App and Call Protect App access. Download of Apps required.

5 After 100GB, AT&T may temporarily slow data speeds if the network is busy. Price shown is after all discounts, which start w/in 2 bills.  Online account required for HBO Max access. Programming and content subject to change. Video may be ltd. to SD.

6 AT&T may temporarily slow data speeds if the network is busy. Proof of eligibility required. Price requires AT&T Unlimited Starter, autopay and paperless bill. Taxes and fees extra. Includes 25% wireless disc. Restrictions apply.

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