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Press Release -- April 1st, 2020
Source: rbbn

Poka Lambro Selects Ribbon-ECI for Future-proof Connectivity in West Texas

Optical network upgrade brings 100G to agricultural communities across Southwestern US
April 1, 2020
Poka Lambro

WESTFORD, Mass.Ribbon Communications Inc. (NASDAQ: RBBN), and ECI Telecom Group Ltd. (together, “Ribbon-ECI”), a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, today announced that it has been chosen by Poka Lambro Telephone Co-operative in Texas to upgrade its fiber optic and high-speed internet infrastructure.

Poka Lambro needed to upgrade its network to meet the increasing demands for its advanced services and to augment the bandwidth available to its customers. It sought to modernize its infrastructure, not only to ensure that services could be delivered reliably and affordably, but also to give it the ability to dynamically manage its network and quickly respond to changes in network and bandwidth demands.

A well-established provider of local telephone services, competitive long distance connectivity and high-speed internet across the Texas Panhandle, Poka Lambro has been reliably serving its rural, agriculturally rich communities for over 70 years. Today it delivers these services, along with security solutions and medical emergency alert systems, to residents and businesses across 4,200 square miles of Western Texas, thereby providing customers with advanced connectivity and improved safety in their homes.

“Western Texas is home to some of the strongest agri-business in the US, and its communities require consistent, reliable connectivity,” said Mike Jarret, Vice President of Outside Operations at Poka Lambro. “With Ribbon-ECI’s optical technologies and remote network management tools, we can ensure our customers experience unwavering connectivity while reducing our truck rolls across the region. Without a doubt, we feel equipped to meet the demands of our customers and deliver exceptional service both today and well into the future.”

For this business-critical network upgrade, Poka Lambro selected solutions from Ribbon-ECI’s Apollo optical portfolio that can be deployed over its existing XDM network. The new infrastructure included the Apollo 9603 and 9608 next generation transponders, which will enable Poka Lambro to deliver advanced 100G network speeds. Moreover, because both the Apollo and XDM platforms share the LightSOFT® Network Management System, Poka Lambro is expected to maximize its existing network investment and achieve significant savings in both capital and operational expenditure. Poka Lambro can now deliver its range of services on-demand with simple, remote network provisioning and reduce its reliance on in-field commissioning of services.

“After upgrading Poka Lambro’s optical network in 2011, Ribbon-ECI is proud to work with Poka Lambro once again to deliver modern, future-ready networking tools that allow it to meet the service needs of rural customers, while quickly and dynamically responding to the shifting bandwidth demands of the local agri-business,” said Kevin Driscoll, head of the Ribbon-ECI North American packet-optical team. “Service providers across North America, like Poka Lambro, are looking to modernize their networks practically and economically and we’ve designed our portfolio of modular, feature-rich and intuitive networking solutions to meet these needs.”

For more information about the Apollo family of optical systems, click here. For more information about Ribbon-ECI’s network management capabilities, click here.

About Ribbon

Ribbon Communications (NASDAQ: RBBN) delivers global communications software and network solutions to service providers, enterprises, and critical infrastructure sectors. We engage deeply with our customers, helping them modernize their networks for improved competitive positioning and business outcomes in today’s smart, always-on and data-hungry world. Our innovative, end-to-end solutions portfolio delivers unparalleled scale, performance, agility and automation and includes optical and packet networking, core to edge IP solutions, UCaaS/ CPaaS cloud offers, and leading-edge software security and analytics tools. To learn more, visit or for more about our packet optical portfolio.

Important Information Regarding Forward-Looking Statements

The information in this release contains forward-looking statements regarding future events that involve risks and uncertainties, including statement regarding delivering value to customers that use the Apollo optical portfolio. All statements other than statements of historical facts contained in this release are forward-looking statements. The actual results of Ribbon Communications may differ materially from those contemplated by the forward-looking statements. For further information regarding risks and uncertainties associated with Ribbon Communications’ business, please refer to the “Risk Factors” section of Ribbon Communications’ most recent annual or quarterly report filed with the SEC. Any forward-looking statements represent Ribbon Communications’ views only as of the date on which such statement is made and should not be relied upon as representing Ribbon Communications’ views as of any subsequent date. While Ribbon Communications may elect to update forward-looking statements at some point, Ribbon Communications specifically disclaims any obligation to do so.

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