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Press Release -- February 26th, 2020
Source: ix-reach

IX Reach joins Etisalat’s SmartHub ecosystem to expand its Middle East connectivity

Dubai/London, 26th February 2020: – ETISALAT’s SMARTHUB, today announced its new partnership with global network solutions provider IX Reach.

As part of Etisalat SmartHub, IX Reach will have presence in the Middle East to support its global infrastructure, interconnections, capacity and expand its reach into the Middle East and Africa (MEA) region. As a central hub for regional connectivity the colocation datacenter will enable IX Reach to provide all its customers access to cloud services and remote locations globally.

Simon Vye, Chief Revenue Officer at IX Reach said: “We are excited about our partnership with Etisalat as we are now able to add more than 240 Points of Presence (PoP) added across 83 cities in 30 countries due to the connectivity of SmartHub in addition to connecting to all major public clouds and over 50 Internet Exchanges. The best part about the agreement is that it can all be managed and configured on ‘One Portal Platform’ giving us access to an incredible base of partners, provisioning immediate access to cloud services and remote locations around the world.”

Etisalat’s SMARTHUB with its strategic location positioned as one of the biggest ICT submarine cable-landing gateway offers access to more than 60 connectivity providers, including major carriers & content providers and thriving communities that span every sector, from Financial Services to Digital cloud platform, which includes Voice carriers, Mobile & Satellite services, whilst its state-of-the-art resilience and security built to exacting standards architecture is the personification of “availability and performance” designed to address the growing demand for colocation, cloud & disaster recovery services in the region.

Ali Amiri, Group Chief Carrier & Wholesale Officer, Etisalat said: “We are pleased to have IX Reach join Etisalat SmartHub ecosystem.  Acting as an ICT bridge between continents, today Etisalat’s SmartHub data Centre is globally known to be the biggest Carrier Hotel in Middle East, empowering global clients with physical proximity to minimise latency, deliver outstanding end-user performance by saving time and providing them access to maintain critical business infrastructure.  With our industry experience and understanding of the current marketplace, the colocation data center addresses the growing needs of ISPs, MNOs, satellite operators and wholesalers, serving more than half a billion of population from these platforms.”

Etisalat’s Smarthub is centrally located in the Middle East supported by several route-independent carriers that offer direct access to multiple independent subsea cable systems interconnecting Middle East, Europe, US, Asia and Africa thereby offering connectivity to approximate 2 billion people with 30 milliseconds latency.


About IX Reach

IX Reach is a global solutions provider offering SDN direct interconnection to all major cloud providers, remote peering at key Internet Exchanges, high-speed point-to-point/multipoint ethernet private line, IP BGP transit and colocation.

We offer a portfolio of cost effective network services enabling carriers, ISPs, content and service providers to quickly and easily increase their network footprint and connect to the cloud without the need to invest heavily in owned infrastructure.

Discover new markets and endless possibilities with IX Reach visit IX Reach is a BSO company.

To speak to a member of the team about our services, please email or call us:

Europe:+44 845 013 0845
USA: +1 877 671 4734

About Etisalat

Etisalat is Middle East’s leading operator with the vision of ‘Driving the Digital Future to empower societies’ with an aim to provide best-in-class total customer experience domestically and internationally, thus supporting economic development in all the operating markets. Named as “The Most Valuable Portfolio Brand” in the Middle East and North Africa (MENA) by Brand Finance, Etisalat has become the first group from the Middle East to break the USD 10 billion barrier in terms of wider portfolio value.

Etisalat Carrier & Wholesale (C&Ws) is the carrier of Etisalat Group with the global reputation of being the ‘Best Wholesale Provider’ many times in a row committed towards extending the reach to the subscribers, by acting as a catalyst for innovation and ensuring agility in all its solutions.

With a comprehensive portfolio of innovative and flexible solutions for wholesalers and OTTs worldwide, Etisalat Carrier & Wholesale is a global solution-provider for services in Data, Mobile, Voice and Satellite.

Connecting with Etisalat C&Ws means a service provider can support its universal communication essentials and access the incomparable scale and reach of Etisalat’s network, benefiting from the same quality management used to support its own global customers. Etisalat C&Ws offering a global infrastructure through invested submarine cables, D.C.s with regional presence in Asia, MEA and Europe. Etisalat is one of the top 10 tier-1 provider for voice and mobility.

Corporate Communication Department – Etisalat

For further media information:

Nancy Sudheer,

Corporate Communications – Etisalat 


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