The award acknowledges the effectiveness of Sparkle’s social media communication and the remarkable increase of the follower base and engagement rate
Rome, 12 November 2019
Sparkle, the first international service provider in Italy and among the top ten global operators, won “Best Social Media Campaign” prize at the Global Carrier Awards (GCA) ceremony that took place in London as part of the Capacity Europe 2019 global networking event attended by leading industry executives from across the international wholesale carrier community.
Launched in June 2018, Sparkle’s social media strategy has been conceived as an integrated image building process aimed at strengthening Sparkle’s digital identity and at opening a direct multi-platform dialogue with its stakeholders. Thanks to a rich and diversified content mix, combined with digital PR activities and targeted promoted campaigns, Sparkle achieved a remarkable increase of its Linkedin and Twitter follower bases, with engagement rates above industry standards.
Composed by an eminent panel of judges from top global research and consultancy firms, trade media and industry associations, the GCA jury has awarded Sparkle among six finalists, acknowledging the effectiveness of the company’s social media strategy.
“Sparkle has actively grown and enhanced its digital identity via social media platforms and substantially increased followers, posts, interactions and engagement across the board. We congratulate Sparkle on winning Best Social Media Campaign, which underscores the high benchmark the company has achieved in the carrier space,” said Rosalind Irving, CEO of Capacity Media.
Conceived by Federica Moroni, Institutional and External Communication Director at Sparkle, the campaign was developed internally and supported by Cappelli Identity Design for creative and content production and by Havas Media for media planning.
At their 15th edition, the Global Carrier Awards are the telecoms’ largest global industry celebration that recognizes innovation, vision and excellence across the global wholesale industry. The “Social Media Campaign” award follows the recognitions achieved in 2016 for “Best Marketing Campaign” and in 2015 and 2013 for “Best Advertising campaign”, confirming Sparkle’s ability to communicate its global positioning in an effective and original way.