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Press Release -- October 11th, 2019
Source: AMS-IX, pluribus
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AMS-IX Deploys Open Networking with Pluribus Networks for Multi-Site Data Center Modernization

High-Performance open networking hardware from Dell EMC with Pluribus controllerless SDN enables fabric-wide automation, visibility and control

SANTA CLARA, CALIF. – October 10, 2019 – Pluribus Networks, a leader in open networking and next-generation software defined networking (SDN), announced today that Amsterdam Internet Exchange (AMS-IX) (, a provider of high-quality interconnection services to a wide range of businesses worldwide, has deployed Pluribus’ Netvisor® ONE operating system and the Adaptive Cloud Fabric™, along with Dell EMC Open Networking hardware, as part of a multi-site network modernization project.

For over 25 years, AMS-IX has been at the forefront of the interconnection market, delivering fast, stable and cost-effective premium interconnection services. AMS-IX currently operates seven independent internet exchanges globally, with the largest in Amsterdam consisting of 14 points of presence (POPs), 870+ Autonomous Systems (ASNs) and 1150+ ports generating as much as 6.3 Tb/s of traffic during peak times.

To meet the increasing demands on its network and services, AMS-IX determined that moving to open networking solutions combined with SDN would best meet their requirements for performance, automation, flexibility and cost-efficiency for their platform in Amsterdam.

“The cost savings of open networking is certainly compelling, but for our team, it is the fabric-wide visibility together with the SDN automation that make the Pluribus Networks solution so valuable to us day in and day out. With this deployment we continue to stay at the cutting edge of networking, further improving network operations and management,” said Bart Myszkowski, AMS-IX network engineer.

Adaptive Cloud Fabric for Multi-Site Data Centers 

AMS-IX selected the Pluribus Linux-based Netvisor ONE network operating system (NOS), featuring the Adaptive Cloud Fabric (ACF) running on Dell EMC Open Networking Switches, for its ability to create an SDN-controlled network fabric that federates together a large number of geographically distributed switches to appear as one logical switch, radically simplifying network operations.

Pluribus’ controllerless architecture leverages the processing power inside the switches that are already being deployed, distributing the intelligence to every switch in the network. This distributed approach to automation lowers costs by eliminating the expense of multiple controllers while improving performance. AMS-IX network operators often move around from site to site, and now, from any switch, the AMS-IX team can see the entire fabric, troubleshoot the entire fabric or update policy across the fabric. This new level of automation allows AMS-IX to better serve customers while making their own operations even more efficient and cost-effective.

AMS-IX also benefits from Pluribus Insight Analytics, which leverages embedded Netvisor monitoring telemetry and packet flow data sources to enable pervasive visibility across the network, eliminating the need for expensive probes or complex monitoring overlay networks. With end-to-end visibility into all connections that traverse the entire data center fabric, AMS-IX can analyze and compare actual versus desired performance and implement corrective actions, such as changes to policy or rerouting traffic to implement on-demand changes to the infrastructure.

“Innovation and high-performance services are the foundation of Amsterdam Internet Exchange; it’s what they built their reputation on, and why they’ve led the interconnect market for 25 years,” said Kumar Srikantan, Chief Executive Officer of Pluribus Networks. “This focus on innovation and new approaches led the team to understand the compelling advantages that can be realized once the software is disaggregated from the hardware.  Their shift to open networking, with Pluribus software driving automation across the entire fabric, is now delivering the agility and flexibility they need to meet customer requirements well into the future.”

“We are proud to have a network interconnect leader like AMS-IX deploy our industry-leading bare metal switches with the Pluribus Networks operating system,” said Drew Schulke, Vice President Networking, Dell EMC. “We believe this is another proof point of the growing presence of open networking and SDN in the market. We look forward to a long and fruitful relationship with AMS-IX.”

About Amsterdam Internet Exchange

At AMS-IX, we believe in the power of collaboration and innovation. We have been operating at the core of the Internet successfully for nearly 25 years. Today, we continue to leverage these strengths to stay at the forefront of changes within the Interconnection market. We are a non-profit, member-based association operating seven independent Internet Exchanges around the world: in Amsterdam, Bay Area, Caribbean, Chicago, Hong Kong, Mumbai and Manama. With our innovative platforms, cutting-edge technology and dedicated engineers, we deliver high quality interconnection services to a wide range of businesses worldwide. These include internet service providers, mobile operators, content providers, hosting and cloud providers, TV broadcasters, gaming companies and financial enterprises. Together, we form a strong ecosystem allowing internet end-users to enjoy fast, stable, and cost-effective online experiences.

About Pluribus Networks

Pluribus Networks is delivering an open, next generation software defined network fabric for modern data centers, multi-site data centers and distributed cloud environments. The Linux-based Netvisor® ONE operating system and the Adaptive Cloud Fabric™ have been purpose built to deliver radically simplified networking along with white box economics by leveraging open networking hardware from our partners Dell EMC, D-Link Systems and Edgecore as well as Pluribus’ own Freedom Series of switches. The Adaptive Cloud Fabric controllerless SDN architecture distributes state and intelligence throughout the network fabric and is optimized to deliver rich and highly secure per-tenant services across data center sites with simple operations and no single point of failure. Pluribus Networks is also embedded in industry leading Network Function Virtualization Infrastructure (NFVi) and distributed cloud solutions which are being deployed in the networks of the world’s largest 5G service providers. Pluribus Networks is a founding member of the Linux Foundation’s LF Edge organization and a member of State of the Edge. Visit pluribusnetworks.com to learn more.

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