SAN JOSE, CA – April 9, 2019 – Calix, Inc. (NYSE:CALX, news, filings) today announced that its marketing team has once again been honored for the marketing of broadband products and services from the Broadband Multimedia Marketing Association (BMMA). On April 2, the group announced the selection of Calix for the BMMA’s ‘Best in Class Vendor Marketing Award’ for the launch of the Calix Smart Home and Business solution. This is the second consecutive year that Calix has been selected for this award. In 2018 Calix received the award for the Mesh-enhanced Carrier Class Wi-Fi launch campaign.
“Out of many outstanding submissions, the Calix marketing campaign set a new standard of excellence,” said Brian Ragsdale, Co-Chair of the BMMA Board of Directors and Director of Consumer Product Marketing at Windstream. “The Board was impressed by the creativity of the Calix marketing materials and are pleased to announced Calix as the winner of this year’s award.”
The Calix Smart Home and Business solution and marketing campaign targets communications service providers (CSPs) to help them elevate their brand, their services, their subscriber experience, and ultimately their revenue. The most important aspect of this marketing strategy is the connection between the Calix marketing campaign and CSP customer campaigns. Every element is designed to market the solution to CSPs while arming CSPs with the marketing tools that they need to quickly engage their subscribers. This campaign includes an extensive suite of marketing and education materials that customers can download and use for their own marketing campaigns, dramatically reducing their time to market. Calix also offers Marketing Consultations that foster an open dialog regarding marketing best practices, subscriber needs, competitive insights, industry trends, and customer success stories.
The feedback from customers has been extremely positive:
“The materials that Calix created are exceptional,” said Jenny Leiker, Creative Solutions Supervisor for Nex-Tech. “We don’t generally see this kind of marketing support from other vendors.”
“Our active partnership with Calix on the marketing front has been invaluable, enabling us to quickly turn up our own marketing campaigns,” said Brandi Lyles, Marketing Manager for Farmers Telecommunications Cooperative (FTC).
Additional elements of this innovative campaign includes a series of short videos, an introductory webcast, a press release, and a series of strategically placed articles in leading publications, such as Wired, TechTarget, and ISE Magazine. The solution was launched at Calix ConneXions, the annual Calix innovation and user conference, which took place in Las Vegas on October 29–30, 2018.
“We are absolutely thrilled to be recognized as Best in Class for the second year in a row. When we started rethinking our approach to marketing two years ago, we understood that our success was defined by our customers’ success,” said Matt Collins, Calix Chief Marketing Officer. “Everything we create is designed with our customers in mind. Our ultimate goal is to help our customers establish a deeper, more central role in their subscribers’ lives. This step is critical for CSPs to generate new sources of revenue and grow their businesses. Hundreds of our customers have adopted our revolutionary Calix Smart Home and Business solution since the launch. As they embrace this solution and deliver exceptional subscriber experiences, they build a stronger relationship with their subscribers every day. We are honored to play a role in helping them establish a new platform for long-term success.”
About the BMMA
The BMMA is an international organization dedicated to helping Telco internet service providers and their vendors advance the adoption and use of broadband services. Our membership includes many of the key Telco and broadband vendor organizations in North America and is open to any broadband industry Telco service provider, vendor, CPE manufacturer, government agency, consultant, analyst, or other party with a demonstrated interest in promoting the mission of the BMMA. Our goal is to advance the adoption and use of broadband services by identifying key industry success factors and sharing best practice marketing initiatives, new product and customer trends and other relevant industry information. Please see our website at www.BMMA.us for more information or to apply for membership.
Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart home and business into new revenue streams.
This press release may contain forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.