NOVEMBER 26, 2018
WINNING MARGIN ON LIVE BROADCAST: HOW NEW TECHNOLOGY IS CHANGING THE GAME
By Dropbox Business
Imagine you’re an international broadcaster tasked with delivering a live event to a global audience. Now imagine you need to distribute it to audiences on mobile devices, television screens and across a plethora of live-streaming platforms all around the world. It’s a mammoth undertaking that encompasses differing workflows, demands highly-skilled teams, requires brilliant technology and now, Artificial Intelligence (AI).
Live broadcasts can be expensive and require teams of people on the ground. You need cameras, a remote truck, production crew, a support manager, a satellite uplink or a network connection – it all adds up. But collaboration tools and broadcast technologies are giving broadcasters a way to strip away cost. “The scale of what you need to deliver a two-hour live event is eye-watering,” says Larissa Goerner, Strategic Product Manager at Net Insight. “But, why take a large production crew across the world, when you can deliver the same results from the studio?”
“This remote production method has grown over the last 10 years,” continues Larissa. “Now, you only need camera operators and journalists on site. Everything else can be managed remotely from the studio and gallery. The speed of collaboration and broadcast distribution technologies makes communication almost instant, meaning you can capture the best moments and pick the best feeds for broadcast from the remote gallery, in real time. It reduces the need for on-site support and helps increase margins significantly – particularly from low-value events.”
This growing capability for real-time collaboration is opening the door for the next step in production, explains Larissa. “The cloud is simplifying broadcast workflows and as collaboration tools become more widely used, media production teams will find themselves working more readily with the best talent from around the world. What we will see next is completely distributed teams working together, employing the best talent regardless of location.”