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Press Release -- November 12th, 2018
Source: Sprint Nextel

Sprint Launches New Campaign Highlighting Better-than-Ever Network Paired with Best Value in Wireless

November 06, 2018

Sprint (NYSE:S, news, filings) continues to make significant progress on its network build, now providing its best coverage ever and up to 2X faster speeds than before with LTE Advanced1, all while saving customers nearly $1,000 in the first year over Verizon and AT&T2. To share the news, Sprint is launching a multifaceted advertising and marketing campaign targeted to change out-of-date customer perception. Additionally, loyal and new Unlimited Plus and Premium customers will receive an early holiday gift: substantially higher monthly mobile hotspot data at no additional cost.

Yes, the Sprint Network has come a long way! In fact, today Sprint offers 30 percent more LTE coverage3 and reliability customers can count on. Through its massive Next-Gen Network investment and roaming agreements, Sprint is helping customers connect in more places from coast to coast, with its largest-ever total LTE footprint.

By unleashing its deep spectrum holdings, Sprint is also dramatically enhancing network performance for its customers. Sprint LTE Advanced is now nationwide, offering customers speeds up to TWICE as fast as before for movie, music and game downloads, photo sharing and web surfing when connecting on the latest capable flagship devices.

Sprint Network upgrades helped the company have its best-ever showing with fastest average download speed in 123 cities in the latest quarterly data from Speedtest Intelligence® provided by Ookla®.4 Sprint also has the most improved network, outpacing competitors with national average download speeds year-over-year up 31.5 percent according to Speedtest Intelligence data5 and up 87 percent in PCMag’s 2018 Fastest Mobile Networks report.6

Even with its improved network, Sprint is still the industry price leader offering the best value for Unlimited with Basic, Plus and Premium plans. Consumers don’t need to pay more; they can switch to Sprint and get the Unlimited Basic plan at $24/month per line with the fourth and fifth lines free.7 The value Sprint offers is undeniable. Consumers get great speed, a reliable network and savings of nearly $1,000 in the first year over Verizon and AT&T.

“We’ve supercharged our network with some of the most advanced technologies in wireless to give customers an even better data experience,” said Dr. John Saw, Sprint chief technology officer. “LTE Advanced is critical for meeting customers’ growing demands for data, and it’s an important stepping stone to launch mobile 5G next year.”

To celebrate its network upgrades and show appreciation to loyal and new customers switching to Sprint, the company is making one of its most popular features – mobile hotspot – even better. Unlimited Plus and Unlimited Freedom customers will now get an amazing 50GB each month of mobile hotspot data, and Unlimited Premium customers will receive a whopping 100GB monthly to keep all of their devices connected, just for being a customer, all at no extra cost and just in time for holiday travel.

“We want to reach every wireless customer in America to show them how much our network has improved and encourage anyone who wants a great network, coupled with incredible savings, to give Sprint a try,” said Roger Solé, Sprint chief marketing officer. “And for our current and new Unlimited customers, we’re showing even more confidence in our network built for Unlimited, including the largest 4G LTE mobile hotspot allotment as a thank you and early holiday bonus.”

Sprint’s new advertising and marketing campaign includes broadcast, digital and direct marketing to share this great news with current and prospective customers. It kicks off with a new TV spot airing this week featuring customer Paul Marcarelli recounting the network speed and coverage enhancements since he switched to Sprint two years ago and incredible savings. In another spot that begins airing this week, the super intelligent Sprint robots share facts on why a customer should switch to Sprint when they identify a high bill alert.

During the coming weeks, consumers will see and hear a lot more about Sprint’s strong network message and savings offer on signage throughout stores across the country, on, and from hard-working employees, particularly retail and care teams.

About Sprint:
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 54.5 million connections as of Sept. 30, 2018, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Today, Sprint’s legacy of innovation and service continues with an increased investment to dramatically improve coverage, reliability, and speed across its nationwide network and commitment to launching the first 5G mobile network in the U.S. You can learn more and visit Sprint at or and

1 Compared to Sprint 4G LTE. Requires capable device.

Unlimited Basic compared to Verizon Go Unlimited and ATT Unlimited &More with 5 lines, features differ.

3 4G LTE data coverage with roaming.

4 Analysis by Ookla® of Speedtest Intelligence® data average download speeds from July 1, 2018, to Sept. 30, 2018, for all mobile results.

5 Analysis by Ookla® of Speedtest Intelligence® data comparing average download speeds from September 2017 to September 2018 for all mobile results.

6 Reprinted from with permission. 2018 Ziff Davis, LLC. All rights reserved.

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