Vodafone has become a Premium Partner of ESL, the world’s largest esports company, and will sponsor ESL’s flagship event series: Intel® Extreme Masters, ESL One and ESL Pro League.
Esports is one of the fastest-growing international sports, with ESL tournaments taking place in arenas around the globe as the world’s best players and teams battle it out in front of a live audience and millions of fans watching online.
The collaboration with ESL highlights how Vodafone’s international network brings together gamers and fans from 25 countries where Vodafone has more than 500 million mobile connections – including 104 million on high speed 4G – and 19 million fixed broadband connections. It will also provide a showcase for the development of new 5G technologies set to transform gaming.
Vodafone will also work with ESL to support a series of initiatives that promote diversity and female participation in historically male-dominated esports activities. Vodafone will become a Premium Partner of the female esports challenge held during the IEM Sydney event in May 2018, and will collaborate with the world’s top female esports personalities to highlight the opportunities for women to participate professionally in esports or pursue a career in the esports industry.
Serpil Timuray, Chief Operations & Strategy Officer, Vodafone Group said: “We are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences. I look forward to joining our customers across 25 countries in viewing ESL’s exciting esports tournaments, both at home and on their mobile devices.”
“We are thrilled to partner with Vodafone as our new telecommunication partner for various events,” said Ralf Reichert, CEO at ESL. “Together with Vodafone we are looking forward to connect even more people and create diversity in esports by ensuring better technological conditions for professional players, fans and ESL employees, fostering corporate responsibility projects and creating awareness around the esports industry to a broader audience. Vodafone is committed to support ESL with all their knowledge and strength and we could not be happier about that.”
Vodafone will be Premium Partner for the following live international events, with further dates to be announced in due course:
- IEM Sydney – May 2018, Australia
- ESL One Birmingham – May 2018, UK
- ESL One Cologne – July 2018, Germany
Vodafone’s sponsorship agreement with ESL includes a new live broadcast segment titled ‘The Vodafone View’, content and advertising distribution, as well as branding and activation at the events.
The ESL partnership builds on Vodafone’s growing involvement in esports, including the recent sponsorship of “Vodafone Giants” in Spain and Mousesports, the most successful German professional esports team.
More information can be found on the dedicated international content hub about esports and the partnership between Vodafone and ESL at playfaster.vodafone.com.
Notes for Editors
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Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and fixed broadband operations in 18 markets. As of 31 December 2017, Vodafone Group had 529.1 million mobile customers and 19.3 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information, please visit: www.vodafone.com
ESL, a part of the international digital entertainment group MTG, is the world’s largest esports company, leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL National Championships and other top tier stadium-size events, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and television production, fully catering to the needs of the esports ecosystem. With offices in North America, Germany, Russia, France, Poland, Spain, China, and partners in many other countries, it has a truly international footprint. (www.eslgaming.com)