The 60-second commercial, which will run in the first quarter, is titled “Evelyn” and captures her making smart, rational decisions and questioning her human creator’s choice of wireless carrier. He just happens to be on Verizon.
Evelyn is learning more and more every day at a very rapid rate. After analyzing all the data, Evelyn shares her latest revelation with viewers explaining why switching to Sprint is the obvious choice. During the commercial, Evelyn chastises her creator – a Verizon customer – about why he pays twice as much for four lines of unlimited when there is less than a 1% difference in network reliability.1 Evelyn’s other robotic colleagues quickly chime in, too, and tease the creator for his not-so-intelligent choice in a wireless provider, which makes him the laughingstock of the office.
So, if artificial intelligence sees the value in switching to Sprint as a smart choice, then all humans in the U.S. should, too. Evelyn’s creator quickly comes to his senses and heads to a Sprint store and runs into customer Paul. Paul asks why he’s is switching to Sprint, the creator replies, “My co-workers are making fun of me.” Looks like he is becoming super-intelligent too.
In addition to the ad, teaser spots – showing Evelyn’s progression by learning simple tasks – began running online on Jan 31. All creative can be viewed on Sprint’s YouTube channel. In addition, help make Sprint one of this year’s favorite Super Bowl commercials by visiting the USA Today Ad Meter to vote.
“Robots like Evelyn tell it like it is, and when it comes to wireless service, it’s just simple math,” said Roger Solé, Sprint chief marketing officer. “It is 2018 and all networks are great so why pay twice as much. Sprint offers the best price for unlimited. Period.”
“We’re pretty sure robots won’t suffer from the same apathy and confusion people face when it comes to understanding wireless companies,” said David Droga, creative chairman and founder, Droga5. “And, as spokespeople, robots get to set on time, too.”
The commercial was created in partnership with creative agency Droga5 and represents the second time the companies collaborated on a Super Bowl commercial.
Sprint (NYSE:S, news, filings) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 54 million connections as of Sept. 30, 2017, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Droga5 is a creative and strategic advertising agency with headquarters in New York and an office in London. Founded in 2006, Droga5 lists Ancestry, Belstaff, Blue Apron, Chase, COVERGIRL, Danone, ESPN, Georgia-Pacific, Google, Heineken, IHOP, Johnsonville, LVMH, MailChimp, Mattress Firm, Mondel?z International, The Nature’s Bounty Co., The New York Times, Peroni, Pizza Hut, Prudential, Sprint, Tencent, Under Armour, Unilever and the Y among its clients. Droga5 has won Agency of the Year 13 times in the last 11 years and is the only agency to be named to Advertising Age’s A-List for seven consecutive years. For more information, visit droga5.com.
1$25/mo/line for 4 lines with the 5th line free. Savings until 3/31/19; then $60/mo. for line 1, $40/mo. for line 2 and $30/mo./line for lines 3-5. With AutoPay discount. Includes unlimited talk, text and data. Streams video at up to HD 1080p, music at up to 1.5mbps, gaming at up to 8mbps. Data deprioritization during congestion. MHS, P2P and VPN reduced to 2G speeds after 10GB/mo. Excludes taxes, fees and roaming. Restrictions apply. Savings claim compared to Verizon Beyond Unlimited plan for 4 lines. Carrier features differ. Network reliability claim based on third-party drive test average (voice & data) in top 106 markets.