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Press Release -- September 26th, 2017
Source: Broadsoft


Gaithersburg, MD – September 26, 2017 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) a global market leader in cloud business software for unified communication as a service (UCaaS), and provider of collaboration and contact center as a service (CCaaS), is hosting an Aberdeen Research webinar, “The Business Value of Contact Center & UC Integration,” taking place today, September 26, 2017 at 2:00p PM EDT.

Despite serving as the nerve center of customer experience management programs, the contact center is often neglected by businesses. In fact, almost half of companies do not have a formal program to align customer-facing functions – such as service, sales, and marketing – with the goal of fostering better communication and collaboration. Aberdeen and BroadSoft will use this time to discuss how critical the contact center is to meeting customer demands for consistent, personalized interactions.

What: Aberdeen Research invites participants to join its webinar, “The Business Value of Contact Center & UC Integration”

When: Tuesday, September 26, 2017 at 2:00 PM Eastern Daylight Time

Where: Click here to register.

Who Should Attend: Businesses interested in learning how to improve their contact center strategy. Aberdeen and BroadSoft will offer insights on how communication and collaboration can create better customer experiences, discuss the top challenges that result in fragmented customer conversations, recommend best practices for unifying communications across all departments, and give real examples of companies who are doing this correctly.


Omer Minkara, VP, Principal Analyst, Contact Center & Customer Experience Management, Aberdeen: In his research, Omer covers the Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center).

Arnab Mishra, Vice President, BroadSoft Contact Center, BroadSoft: With almost 20 years in leadership roles, Arnab brings extensive product management, business development, and customer management experience to BroadSoft. In his current position, Arnab has responsibility for the product management, marketing, engineering, customer success, cloud service delivery and alliances functions for the BroadSoft Contact Center business unit. Prior to joining Broadsoft, Arnab was President and Chief Operating Officer at Transera and held product leadership positions at Alcatel (Genesys Telecommunications business unit).
About BroadSoft:

BroadSoft is the technology innovator in cloud PBX, unified communications, team collaboration, and contact center solutions for businesses and service providers across 80 countries. We are the market share leader for cloud unified communications with an open, mobile and secure platform trusted by 25 of the world’s top 30 service providers by revenue. Our BroadSoft Business application suite empowers users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit

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