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Press Release -- September 26th, 2017
Source: Telecom Italia Sparkle

Sparkle launches a new SMS Management Solution to meet growing demand for IoT-Related SMS Services

The adoption the Telarix end-to-end network automation and optimization responds to the increasing demand for messaging services

Rome, September 26, 2017

Sparkle, the international services arm of TIM Group and among top 10 global operators, announces the launch of the a new SMS Management solution to expand its IoT-related SMS services, reduce overhead and manage SMS-specific network complexities. The solution is provided in partnership with Telarix.

Sparkle has accelerated its focus on SMS to leverage market growth opportunities. According to the Mobile Ecosystem Forum (MEF), messaging traffic is expected to increase by more than 350% over the next 5 years. Application-to-peer (A2P) messaging is leading the growth and it is set to become a fundamental delivery mechanism for “internet of things” devices.

As an international voice carrier that offers SMS as a retail service in addition to our wholesale business, the new SMS Management solution allows us to consolidate our entire SMS business onto one comprehensive platform that provides buying, selling, billing, auditing, alerting, and reporting functions, plus the translation and application of routing commands to the SMSC or the SMS hub,” stated Stefano Olivieri, EVP Voice and Mobile Business.

With over 20 years of commitment to the telecommunication industry, Telarix has become the leading provider of solutions that simplify, automate and optimize the way carriers do business together,” stated Telarix CEO, Marco Limena. “There are some inherent complexities in SMS handling that our new solution addresses simplifying the end-to-end SMS management and automation. We are delighted to work together with carriers like Sparkle that are taking a leading position in this business.”


About Sparkle

Sparkle is the wholly owned subsidiary of TIM Group (NYSE:TI) with the mission to develop and consolidate the Italian telco’s international services business.  As a leading global carrier and through a global backbone of around 570,000 km of fiber, Sparkle offers a full range of IP, Data, Cloud, Data Center, Mobile Data and Voice solutions to fixed and mobile operators, Internet service providers, Media and Content providers and to Multinational enterprises. Its sales force is active worldwide and distributed over 37 countries.

Find out more about Telecom Italia Sparkle at or

About Telarix

Telarix is the market leader in telecom interconnect business optimization. If you’ve ever made an international call or sent a text to someone far away, you’ve likely benefitted from our solutions. Behind the scenes, thousands of telecom companies do business together every day – buying and selling access to networks across the globe. But it’s a complex and complicated process.  Telarix hosts the only industry-wide B2B portal offering telecom carriers a secure and collaborative environment in which to conduct business. In fact, we empower over 4,000 communications companies across the globe through our software and services, improving how they manage their international business and the way the world communicates.

From pricing, billing, and settlement, to contract management, traffic routing, business intelligence, fraud detection and more, we provide carriers an unprecedented level of visibility and control over their entire interconnect voice, video, data and SMS business.

For more information, visit us at

Sparkle Media Contact:

Filippo Sanpaolesi

Head of Communication


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