BROADSOFT AND TELSTRA ENHANCE UNIFIED COMMUNICATIONS IN AUSTRALIA

• BroadSoft announce a multi-year strategic agreement with Telstra
• Telstra and BroadSoft continue to support Australian businesses and the growing mobile workplace via the cloud
• BroadSoft Business technology applications power Telstra IP Telephony (TIPT), Telstra DOT (Digital Office Technology)™ and Telstra SIP Connect

Gaithersburg, MD and Melbourne, Australia – April 27, 2017 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings), a global market leader in cloud business software for unified communication, collaboration and contact center (UCaaS), today announced a multi-year strategic agreement with Telstra in response to the growing popularity of a mobile workforce across Australian businesses.

Under this agreement, customers can connect via cloud communication and collaborate in the workplace from anywhere they have an internet connection, on all compatible devices, for full access to content and people.

This agreement supports the transformation of Australia’s workforce, as many businesses shift to cloud technologies to support their core business activities. According to the latest RightScale State of the Cloud report, 92%  of businesses in Australia and New Zealand are using the cloud for business operations.

“We are very pleased with the expansion of our relationship with Telstra,” said Jonathan Reid, Managing Director, Asia Pacific, BroadSoft. “As Australia’s largest telecommunications provider, Telstra plays a critical role in driving world-leading technologies and services throughout the country.  We share a very similar view of how Unified Communications will transform the market in the years ahead and drive workplace productivity. We look forward to working closely with Telstra’s team to accelerate their success and leadership in the Australian Unified Communications market with the deployment of BroadSoft Business.”

Michelle Bendschneider, Executive Director, Global Products, Telstra says, “Our strategic relationship with BroadSoft enables customers to implement high-powered cloud communication and collaboration tools that enhance mobility, teamwork and customer engagement in their business.”

“Utilizing BroadSoft technology, Telstra can offer our customers the opportunity to reduce hardware costs, as everything is hosted in the cloud, while also helping businesses increase productivity. Employees’ will be able to connect with their teams, as well as customers, from anywhere they’re connected to the internet and at any time providing real-time connection and premium customer service.”

Telstra is experiencing strong growth in its UC solutions portfolio as Australian businesses of all sizes require increased productivity and collaboration tools and services needed by the increasingly mobile Australian workforce.

Telstra uses BroadSoft Business technology applications to power three major Telstra UC service offerings:

• Telstra IP Telephony (TIPT), a fully managed cloud service that offers a complete UC solution for medium to large enterprise customers. TIPT supports a range of communications including voice, video, mobility, presence, collaboration and unified messaging.

• Telstra DOT (Digital Office Technology)™ provides an all-in-one mobile, landline and broadband solution for small and medium sized businesses. With this solution, customers are able to have a fully hosted on-premise solution providing IP calling.

• Telstra SIP Connect, which allows customers to retain in-place legacy systems and to move away from legacy PSTN and ISDN services to a single converged voice and data service on Telstra Next IP® network or National Broadband Network (NBN).

BroadSoft Business is a fully integrated portfolio of enterprise-ready cloud, unified communications, team collaboration and contact center applications, delivered in the cloud. BroadSoft Business can scale to all market segments, and includes three core applications: UC-One, Team-One, CC-One, with BroadSoft Hub providing contextual intelligence across the entire platform so users can access the information and apps they need in one place.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and includes, among others, statements regarding the benefits to Telstra’s customers resulting from the use of the BroadSoft Business portfolio of applications. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of the BroadSoft Business suite of applications by Telstra in its offerings to end-users, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2016, filed with the Securities and Exchange Commission, or SEC, on February 23, 2017, and in BroadSoft’s other filings with the SEC. All information in this release is as of April 27, 2017. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About Telstra:

Telstra is a leading telecommunications and technology company. We offer a full range of services and compete in all telecommunications markets in Australia, operating the largest mobile and Wi-Fi networks. Globally, we provide end-to-end solutions including managed network services, global connectivity, cloud, voice, colocation, conferencing and satellite solutions. We have licenses in Asia, Europe and the United States and offer access to more than 2,000 points of presence across the globe.