BROADSOFT OFFERS AVAYA CUSTOMERS SMOOTH MIGRATION FROM PREMISE TO CLOUD UNIFIED COMMUNICATIONS, CONTACT CENTER

GAITHERSBURG, MD, February 14, 2017  – BroadSoft, Inc. (NASDAQ:BSFT, news, filings), a global unified communication software as a service (UCaaS) leader, today announced migration plan for Avaya customers to rapidly and simply migrate to business cloud services with BroadSoft Business. BroadSoft, through service provider partners, providers a fully integrated portfolio of enterprise-ready cloud PBX, unified communications (UC), contact center and team collaboration applications.

With the BroadSoft cloud migration plan, Avaya customers and partners will run hybrid solutions that not only leverage existing PBX and premise-based investments, but also the flexibility to add cloud services such as mobile UC, team productivity and enterprise messaging, or BroadSoft cloud contact center solutions, all built to scale to support the largest multinational, multi-site operations.

“For years businesses relied on expensive premise systems – not because they were the best choice, but because they were often the only choice,” said Taher Behbehani, chief digital and marketing officer, BroadSoft. “But today it is absolutely clear premise is dead, and businesses choose the cloud to stay competitive. BroadSoft is the cloud UC global market share leader with the portfolio, scalability and trusted track record that enables businesses to move to the cloud, and fully realize the communication and collaboration benefits the cloud delivers.”

BroadSoft Business recently surpassed 15 million cloud UC lines deployed globally – an industry leading milestone that is 3x greater than the next closest competitor Cisco and 10x greater than RingCentral. In addition to Cloud PBX, SIP Trunking and advanced mobility, BroadSoft Business offers an advanced portfolio of services, including:

• UC-One – A Unified Communications as a Service (UCaaS) contextual collaboration suite with integrated HD audio and video, messaging, screen sharing, file sharing, and conferencing, available on pc, browser, tablet and mobile phone.
• CC-One – A data-driven cloud contact center solution that uses predictive analytics to lower operating costs and improve business outcomes.
• Team-One – A powerful cloud team collaboration solution that places all the tasks, files, messages and notes a business user needs in one workspace, along with video conferencing, click-to-call, screen sharing and integrations with popular business apps.

Avaya business customers interested in adding BroadSoft Business cloud solutions benefit from

the ‘Powered by BroadSoft’ program, which ensures that all channel partners have the tools, training, support and infrastructure to meet every business need throughout the entire buyer’s journey.

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Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can,” and other similar terms and phrases and include, among others, statements regarding the benefits to Avaya’s customers resulting from the use of BroadSoft’s products and services, including the BroadSoft Business platform. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the migration of Avaya customers to BroadSoft,  as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of February 14, 2017. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.