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Press Release -- December 20th, 2016
Source: AT&T

GUINNESS WORLD RECORDS™ Attempt Happening Now – Live: The Tale of the Merrier Carrier

In an attempt to break the GUINNESS WORLD RECORDS title for the Longest Non-TV Promotional Advert/Commercial, Cricket has a lineup of social media stars, wrestlers, ice sculptors, DIY experts and puppies for a continuous 24 hours of entertainment.

Who’s who:

  • Lucha Underground Champion Johnny Mundo
  • Actor, Writer and Director Kel Mitchell
  • Dancing Scientist Jeffrey Vinokur
  • Magician Steven Brundage

Just a few features:

  • Music from Jesse Boykins III, Calvin Winbush and more
  • Live tutorials with lifestyle experts on décor, fitness and beauty
  • Cooking demos
  • Dancing
  • Baton twirling

For 24 hours, you’ll be able to engage with influencers and enter for the chance to win prizes. And if you still have some Christmas shopping to do, tune in for some great deals from Cricket.

Tune into the #24HoursOfMerry right here! It all starts at 11:00 a.m. PST Tuesday, Dec. 20.

NO PURCHASE NECESSARY TO ENTER OR WIN SWEEPSTAKES HOSTED DURING LIVESTREAM. Individual sweepstakes will be hosted during the livestream event occurring between 2:00pm EST on 12/20/16 and 2:00pm EST on 12/21/16.  Open to legal residents of the 50 U.S. & D.C. who are at least the age of majority in their jurisdiction of residence (18 but 19 in Alabama and Nebraska, 21 in Mississippi) at the time of entry. Void where prohibited. Subject to full Official Rules available at

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