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Press Release -- November 28th, 2016
Source: AT&T

Taylor Swift NOW to Launch on AT&T Later This Year; Streaming Video Catalog with Never-Before-Seen and New Original Content

Taylor fans have a new destination for unique and never seen Taylor Swift videos, Taylor Swift NOW – only on AT&T. Taylor Swift NOW is a video experience created exclusively by AT&T and Taylor that will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives.  This is AT&T’s first-ever specially curated video catalog.

Launching soon, Taylor Swift NOW is organized in themed chapters and packed with special glimpses into Taylor’s life and work spanning her entire career.  This will include original content with commentary from Taylor herself.

After its launch, Taylor Swift NOW will be updated regularly with new videos and chapters for special events, including select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.

Taylor Swift NOW will be available exclusively to AT&T customers across all of our video platforms: DIRECTV, DIRECTV NOW and U-verse later this year. This puts Taylor Swift NOW in the hands of more than 25 million video customers (as of 3Q16), with more to come following the launch of DIRECTV NOW. Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go.  AT&T wireless customers can stream the content data free.

“Taylor Swift NOW is one of many exciting things we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal,” said John Stankey, CEO, AT&T Entertainment Group.  “We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans.  We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”

In the coming weeks, fans can get a sneak peek of the channel.   Follow AT&T, Taylor Nation and Taylor’s social media handles for the latest news and information.

Taylor Swift NOW is one of many components of AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner.  Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game.  Portions of this concert will air on Taylor Swift NOW at a later date.  Fans will have access to tickets through a series of AT&T promotions and campaigns.

To get more information on the AT&T and Taylor Swift partnership and tickets for the Super Saturday Night in Houston on Feb. 4, follow AT&T, Taylor Nation and Taylor’s social media handles for updates.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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