In a series of new ads from Sprint, which will first launch on TV and later in digital, Sprint takes a tongue in cheek look at a visibly distraught farce of a team of Verizon head honchos as they come face to face with the reality of why consumers are switching to Sprint:
- 50% off –Sprint will save customers 50% off the price of most Verizon, AT&T and T-Mobile standard rate plans1;
- Unlimited Freedom – Customers can get one line of unlimited talk, text and data for $60 – Verizon doesn’t even offer unlimited2;
- Network — It’s 2016, and all networks perform well…in fact, Sprint’s network reliability performs within 1% of Verizon3!
These bold strides are making the executives in Verizon headquarters noticeably uncomfortable, in the ads.
“Customers have caught on and they’re smarter than Verizon gives them credit for,” said Roger Sole, chief marketing officer at Sprint. “They recognize the savings they get with Sprint, along with a network that’s better than it ever has been. We wanted to have some fun in a new set of ads, characterizing what we expect the mood to be at Verizon’s headquarters. By contrast, Sprint employees and executives feel very positive about the momentum at our company, the new pricing offers for customers and our network improvements.”
Guess Paul Marcarelli, the guy who used to ask if you could hear me now with Verizon and who is appearing in other Sprint ads, isn’t the only one who is switching to Sprint! Don’t let a 1% difference in network reliability cost you twice as much.
Check out the ads here:
1 Discount applies to base monthly service plan only. Savings with $5/mo/line AutoPay credit applied within 2 invoices. Discount does not include competitor promotional or sale price. Carriers’ features differ. Plans exclude unlimited music and video streaming, data carryover, and cloud options that other carrier plans may offer. International features differ. Applies to Verizon Plan 2, 4, 8, 16, 24, 30, 40, and 50GBs; AT&T Mobile Share Advantage 1, 3, 6, 10, 16, 25, 30, 40, and 50GBs; and T-Mobile Simple Choice 2, 6 and 10GBs rate plans. Excludes unlimited data rate plans. Savings until 12/31/18. Other monthly charges apply. Offer/coverage not available everywhere or for discounted phones. Subject to new-line, up to $30/line activation fee, credit, valid port-in. Customer must choose from same porting carrier rate card.
2 All while on the Sprint network. Mobile optimized: video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2mbps. Premium resolution: video streams at up to 1080p+, music at up to 1.5mbps, gaming streams at up to 8mbps. Data deprioritization applies during times of congestion. Reqs ebill. Prices shown are with AutoPay. Other monthly charges apply.
3Based on Sprint’s analysis of latest Nielsen drive test data for average network reliability (voice & data) in top 106 markets.
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