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Press Release -- October 20th, 2016
Source: Birch Communications

Birch Expands Unified Communications and Collaboration Offering, Announces New Desktop, Tablet, and Mobile Apps

Tiered solutions designed for SMBs offers secure, always-on collaboration in the office or on the go

Atlanta, Ga. – October 20, 2016 – Birch Communications, Inc., (“Birch”) a leading cloud communications, network and IT solutions provider to small, mid-sized, enterprise and wholesale businesses, announced the release of TotalCloud® PBX Hub, which is available on the company’s TotalCloud PBX Platform and includes collaboration features that allow end-users to make and receive calls from any device as if they were in the office. Birch also announced a new release of its TotalCloud PBX product suite with targeted Cloud communications solutions for small and medium-sized businesses (SMB).

Today’s businesses face a variety of challenges, the greatest of these being communication. It is imperative to share knowledge and information quickly to enable decisions on day-to-day logistics and delivery of vital information to prospects, customers, and suppliers. In this age of advanced technologies, businesses can no longer expect their employees to be highly productive through multiple disjointed communications methods, conference calls, landlines, cell phones, instant messaging and email without better ways to manage these channels of communication.

“This rollout of the TotalCloud PBX Hub app and the product structure are part of our continued service offerings for our customers,” said Tony Tomae, President and CEO at Birch. “This continues to be a very exciting time for Birch. We want our customers to see us as a partner in their business, and to achieve this we will continue to provide a terrific enablement program, support teams, and product mix.”

TotalCloud PBX combines all unified communications and collaboration (UCC) tools into a single virtual meeting “room” and eliminates the need to send cumbersome bridge numbers and passcodes – making it easy for groups to meet, chat, share desktops, and talk via audio and video conferencing. The service enables “find me/follow me” functionality that will simultaneously ring all devices and allow the user to make an outbound call from smartphones without sharing private phone numbers – all from the new TotalCloud PBX Hub app. This “always on” service transparently transitions from one cloud network node to another for continuous connectivity. Likewise, in the event of a local service outage, the phone system is designed to default to mobile solutions, providing an immediate backup solution.

Birch announced a variety of solution offerings within this expansion. These offerings are targeted for multiple business types, focusing on providing customers the “right-sized” solution for their business. Birch’s design team will assist the customer in choosing the correct mix of the following seat types for their custom solution based on the needed end user configuration:

  • TotalCloud PBX Executive Seat – Further expanding Birch’s commitment to advanced services, TotalCloud PBX Executive Seat is designed for those businesses that want to take meetings beyond a basic conference call. Offering the ability to collaborate through audio, video, virtual meetings, and shared presentations, organizations with multiple offices and remote employees on a variety of devices can now share the same meeting experience. Additionally, this solution is perfect for businesses who have the need to collaborate and share presentations with their clients and prospects.
  • TotalCloud PBX Professional Seat – Designed for businesses with distributed work environments, where work is done outside of the office and outside of standard business hours, providing advanced communications and integration with mobile devices, employees can always be connected anywhere they do business.
  • TotalCloud PBX Merchant Seat – Unique in the industry, the Merchant Seat solution is a step up from traditional phone lines and is designed for businesses with single and multiple location storefronts whose primary needs are managing their business on-site.

Recognizing their role as a technology partner, Birch has made a significant investment in service delivery and support to ensure customers migrate seamlessly and realize the value of their advanced product suite. Additionally, when TotalCloud PBX is bundled with BirchLink access products, such as Fiber and Metro-Ethernet, Birch offers guaranteed Quality of Service (QoS) and reliability. When delivered over BirchLink access TotalCloud PBX includes robust Service Level Agreements (SLAs) and performance guarantees. For those who decide to run the product over their existing bandwidth, Birch also offers TotalCloud PBX available Over-The-Top (OTT) of another provider’s access.

“We will be developing new solutions in future releases of TotalCloud PBX and other cloud product offerings to meet the needs of our customers,” said David Gibson, Vice President of Business Development at Birch. “Our customers continue to seek fast and quality access, virtualization through data centers, and even more communication and collaboration capabilities to improve their business processes. As their technology partner, we will continue to develop services and operations to meet their needs.”

To learn more about TotalCloud PBX and TotalCloud PBX Hub, please visit

About Birch Communications

Birch Communications, Inc. is a leading communications, network, cloud and IT solutions provider celebrating 20 years in business (1996-2016). Recognized for exceptional customer experience, Birch delivers cost-effective solutions that assist small, mid-sized, enterprise and wholesale businesses to increase their productivity. Its industry-leading product portfolio is available nationwide and includes Metro-Fiber, Metro-Ethernet, unified communications (UC), hosted phone systems, hosted data centers, and hosted file storage services. For more information, visit

Media Contact:
Tim Phelps
Director of Marketing Communications
Birch Communications, Inc.


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