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Press Release -- May 25th, 2016
Source: Broadsoft


Company Announces Full Commercial Operations in Japanese Market at BroadSoft Cloud Connect Event in Tokyo
GAITHERSBURG, MD and TOKYO, JAPAN – May 26, 2016 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings), a global unified communication as a service (UCaaS) leader, announced that it had launched its BroadCloud® service in Japan and has commenced full commercial operations in Japan. As previously announced, BroadSoft acquired Tokyo-based PBXL KK, a provider of innovative cloud-based communication solutions, in November 2015, which has been renamed BroadSoft Japan KK.

BroadCloud is a fully-managed service that allows Japanese service providers to deliver BroadSoft’s comprehensive UC-One® unified communications services to their customer base. BroadCloud eliminates a service provider’s need to make substantial capital investments to launch new IP voice and Unified Communications services. BroadCloud enables service providers to deliver transformative cloud PBX and UC services that can reduce management complexity and costs, while enhancing productivity and mobility relative to premise-based systems.

Recognized as one of the largest and most innovative mobile telephony markets in the world, Japan, like many other countries, is undergoing a significant transition from traditional PSTN’s to IP-based voice and mobile services. Japan also has a number of characteristics that make it an ideal environment for BroadSoft’s award-winning BroadWorks® platform, UC-One offering and BroadCloud services. These include the rapidly growing demand for bring-your-own-device (BYOD) services, a highly mobile culture and the unusually large installed base of active facsimile machines, which will move to IP-based services in the next several years.

In March 2016, BroadSoft announced its first Japanese service provider customer, NIFTY Japan. NIFTY’s ShaMo! service has since launched and is supported on the BroadCloud platform. Takaya Ueno, Chief Information Officer and General Manager Cloud Business Division, NIFTY stated: “We are very pleased to be BroadCloud’s first customer in Japan and welcome their official launch in the Japanese market. We look forward to many years of successful collaboration with the BroadSoft Japan team.”

At the BroadSoft Tokyo Cloud Connect event, Jim Weisser, General Manager, BroadCloud Japan, said, “We are delighted to be officially launching BroadCloud Japan and the BroadSoft business in the Japanese market place. The business potential in Japan is very significant, and we are pleased that we have the opportunity to work closely with some of the most innovative service provider customers in the world here. Japan is an exciting market place, and we are committed to building our relationships with our customers here, developing our internal teams, and continuing to contribute to our customer’s long-term success.”

About BroadSoft:

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “allows,” “can,” and “enable” and other similar terms and phrases and include, among others, statements regarding the benefits to Japanese service provider customers resulting from the use of BroadCloud in their service offerings. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadCloud by Japanese service providers in their product offerings, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft’s other filings with the SEC. All information in this release is as of May 26, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

BroadSoft Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Andy Crisp / Jon Bawden / Kate Anderson
Cohesive for BroadSoft UK
+44 (0) 1291 626200

Terry Alberstein
Navigate Communication
+61 (0) 458-484-921

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