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Press Release -- March 21st, 2016
Source: AT&T
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NCAA® March Madness® Gone Mobile – First and Second Round

As mobile data demand rises during the NCAA March Madness Tournament, AT&T continues to enhance the capabilities of their network at major venues.

NCAA® March Madness® is a time of excitement on and off the court. With Cinderella stories and buzzer beaters possible at any moment, the NCAA® Division I Men’s Basketball Championship has fans looking to share the most memorable moments with friends and family via their mobile devices. As mobile data demand rises during the biggest events, we continue to enhance the capabilities of our network at major venues.

Some AT&T mobile network traffic numbers highlighting the growing data usage include:

  • Data Dunk – We had more than 1,829GB travel across our mobile network during the first and second round of games played at the arena in Providence.
  • 1,829GB is the equal to:
    • More than 5.2M selfies
    • More than 126K hours of surfing the web
  •  Data Booming Across Bracket – Across all 8 venues hosting first and second round games we had more than 6,023GB travel across our mobile network.
  • 6,023GB is the equal to:
    • More than 17.2M selfies
    • More than 415K hours of surfing the web
  • Hometown Hoops Push – Across all 8 venues hosting first & second round games, the game with highest data usage was Oklahoma vs. Virginia Commonwealth, with 136GB traveling across our mobile network in just one game. The game was a nail-biter played at the arena in Oklahoma City, just 23 miles from Oklahoma’s campus.
  • 136GB is the equal to:
    • More than 389K selfies
    • More than 9.3K hours of surfing the web

- See more at: http://about.att.com/newsroom/ncaa_march_madness_gone_mobile.html#sthash.dbzgRaAd.dpuf

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