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Press Release -- February 15th, 2016

GENBAND’s White Label fring OTT Solution Enables Max’s First-to-Market Next Generation Voicer App

Delivers voice, video and text services over Bulgaria’s first commercial 4G LTE network

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Plano, TX, February 15, 2016GENBAND, a leading provider of real-time communications solutions today announced that Max, Bulgaria’s first provider of 4G LTE mobile services, has selected fring white label Telecom OTT solution,  powered by Kandy, to launch its next generation Voicer app.

“The ability to deliver a comprehensive solution is a key part of our strategy, and fring enables us to bring a differentiated service to market quickly,” said Neycho Velichkov, CEO, from Max. “Users now have additional reasons to join us and benefit from new features and cost savings.”

Voicer leverages fring’s powerful features, enabling users to connect via voice, video and text, both over Max’s 4G LTE networks and over other available connections including 3G and Wi-Fi. The no-contract service delivers extensive flexibility, advanced features and significant cost efficiencies to customers, including one-second billing increments for calls cross other networks for enhanced transparency and savings.

“Voicer’s ambition is to go beyond voice service and provide additional usage and benefits to its customers. We are going to share more about our plans at Mobile World Congress 2016 at the kind invitation of GENBAND,” Mr. Velichkov added.

“Max has already demonstrated tremendous innovation in its market and fring is the ideal solution to help Max enhance its portfolio with a comprehensive, cost-effective solution that delivers the features customers demand,” added David Hiscock, Senior Vice President of EMEA Sales for GENBAND. “We’re pleased to support Max with the on-net offerings that will help to strengthen its position in the market and enhance its competitive positioning.”

Key Takeaways

  •  Max, Bulgaria’s first commercial provider of 4G LTE mobile services, has selected GENBAND fring telecom OTT to launch its new Voicer application.
  • GENBAND fring is a cloud-based OTT solution that enables operators to deliver a superior user experience to their customers and makes them more competitive.
  • Communications Service Providers can leverage fring’s capabilities to offer their customers mobile group video chat, 2-way video chat, voice-only calls and text chat.

GENBAND at Mobile World Congress 2016: Hall2, Booth 2I31

About Max

Max is a new generation operator, which offers voice and high-speed mobile Internet services. The first commercially available 4G LTE network includes 38 of the biggest cities and vacation resorts in the country, covering 60% of the urban population. For more information please go to


GENBAND, a 2015 CNBC Disruptor 50, is a global leader in real-time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. Kandy, its award-winning, disruptive real-time communications software development platform, is built from the company’s global telecommunications network and security technologies. The platform enables these companies to easily embed a full suite of voice, video, chat, screen-sharing and collaboration capabilities into their existing business, web and mobile applications.  The company’s Network Modernization, Unified Communications, Mobility and Embedded Communications solutions enable its customers to quickly capitalize on growing market segments and introduce differentiating products, applications and services. GENBAND’s market-leading solutions, which are deployable in the network, on premise or through the cloud, help its customers connect people to each other and address the growing demands of today’s consumers and businesses for real-time communications wherever they happen to be. To learn more visit

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Company Contacts:

U.S. Press:
Dennis Watson
+1 (972) 521-5921

International Press:
Catherine Berthier
+1 (646) 741-1974

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