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Press Release -- January 5th, 2016
Source: Ericsson

Ericsson and AT&T head straight into the future of the Wi-Fi enabled connected car

  • Ericsson continues support of AT&T Drive with a new in-vehicle Wi-Fi solution for tier 1 automotive manufacturers
  • Solution provides automotive manufacturers the ability to use AT&T’s powerful mobile network and give their customers the ability to access Wi-Fi hotspot in the car
  • Wi-Fi hotspot ranked as the number one feature U.S. customers are willing to purchase for their car

Ericsson (NASDAQ:ERIC, news, filings) and AT&T Drive recently launched an automotive Wi-Fi Landing Page solution that provides consumers with an easy way to manage Wi-Fi connectivity within their vehicles.

Chris Penrose, Senior Vice President Internet of Things, AT&T Mobility, says: “AT&T collaborated with Ericsson to provide vehicle owners with the ability to access and manage their 4G LTE Wi-Fi hotspot account. This marks another milestone in our strategic relationship with Ericsson as we continue to break new ground in enabling the next generation connected car experience for consumers.”

The Ericsson solution gives consumers the ability to activate a free Wi-Fi hot spot trial, buy a data session for their vehicle and manage their Wi-Fi account from within their vehicle.

Glenn Laxdal, Head of Technology and Strategy, Ericsson North America, says: “Ericsson is excited to continue extending our relationship with AT&T Drive and help power AT&T’s new online Wi-Fi portal as the Networked Society continues to become a reality.”

The connected car market is becoming an increasingly important element in consumers’ purchase decisions. Ericsson and AT&T recently collaborated on a global consumer research study that examined this topic. The results showed that three out of four surveyed consumers say connected car services will be an important feature in their next car purchase.

The study found:

  • 62% percent of US survey respondents are aware of the term “connected car”
  • Wi-Fi hotspot ranked as the number one feature that U.S. customers are willing to purchase for their car
  • Almost 75% of those surveyed globally after learning about connected car services consider them an important feature in their next car

In addition to safety and infotainment features enabled by connectivity, automakers can also use the connectivity for over the air software updates and advanced downloadable engine configurations. For the consumer, this means that connected car services will open up the ability to add new capabilities to their car and enhance their driving experience for years after they purchase a connected car.
Ericsson at Consumer Electronics Show 2016
Ericsson will be present at the Consumer Electronics Show in Las Vegas, January 6-9, 2016. Please visit our booth #10433 located in the Central Hall at Las Vegas Convention Center. Ericsson’s exhibition stand delivers an end-user perspective on the Networked Society, where connectivity is the starting point for new ways of innovating, collaborating and socializing. In our stand, we will explore life in tomorrow’s connected world with featured demonstrations and story lines that showcase how 5G and the Internet of Things (IoT) are empowering people, revolutionizing industries and transforming the Networked Society.

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Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.


Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

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