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Press Release -- November 4th, 2015
Source: Broadsoft

Shaw Business Launches BroadSoft-Powered Business UC Offering


Western Canada’s leading communications provider leverages BroadSoft’s UC-One to deliver unified communications and advanced voice features to business customers

GAITHERSBURG, Md. And El Dorado Hills, Ca., November 4th, 2015 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) today announced that Shaw Communications, Inc. (NYSE: SJR), Western Canada’s leading network and content experience company, has launched SmartVoice, a BroadWorks-powered unified communications (UC) solution that gives Shaw Business’ small-medium business (SMB) customers a scalable UC solution to meet their needs as they grow.

With a broad range of telephony and UC services, including instant messaging and presence, video calling, desktop sharing, and advanced voice features, Shaw Business’ SmartVoice leverages BroadSoft’s UC-One® platform to give SMB clients a seamless, cloud-based solution that allows them to focus on growing their business and increasing productivity, rather than on managing their voice solution. SmartVoice was made available to Shaw Business customers across Canada this past September.

“As a trusted small-medium business advisor, we are able to now offer clients a highly functional UC solution based on a platform that works flawlessly both in and out of the office,” said Ron McKenzie, senior vice president, Shaw Business. “Our work with BroadSoft was instrumental in the success of our SmartVoice product launch, and we look forward to building on this relationship to bring new offerings to market in the future.”

Existing and prospective Shaw Business customers can now gain access to a full unified communications portfolio that enhances productivity for the increasingly mobile workforce by making unified communications available on a single device.

SmartVoice Key UC and advanced voice features include:

Instant messaging and presence
Instant multi-party conference calling
Desktop sharing
Video calling
Call pull
Do not disturb call features
On hold messaging
Voicemail to email
Network based preferences
Add-on features: Meet me conferencing, auto attendant, and reception console
“Through UC-One, forward-thinking service providers, such as Shaw, can seamlessly and rapidly extend business offerings beyond telephony and hosted PBX services to a set of innovative UC services that empower employees to work smarter,” said Alan Lieff, vice president, sales, Canada, BroadSoft. “We believe that Shaw Business’ customers are now poised to unlock productivity gains that can result from empowering mobile workers to communicate and collaborate from any location, at any time, using any device.”

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “can,” and “enable” and other similar terms and phrases and include, among others, statements regarding the benefits to Shaw’s customers resulting from the use of UC-One in Shaw’s service offering to its end-users. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of UC-One by Shaw in its product offerings, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2014, filed with the Securities and Exchange Commission, or SEC, on February 25, 2015, and in BroadSoft’s other filings with the SEC. All information in this release is as of November 4, 2015. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

For additional information, visit

About Shaw Communications

Shaw Communications Inc. is a diversified communications and media company, serving 3.2 million customers through a reliable and extensive fibre network. Shaw serves consumers with broadband Internet, WiFi, Digital Phone and Video products and services. Shaw Business Network Services provides business customers Internet, data, WiFi, telephony, Video and fleet tracking services. Shaw Business Infrastructure Services offers North American enterprises colocation, cloud and managed services through ViaWest. Shaw Media provides Canadians with engaging programming content through one of Canada’s largest conventional television networks, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information, please visit

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203

Investor Relations:

John Kiang, CFA, BroadSoft, Inc.
+1 240.720.0625

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