Pro Basketball Home Opener Metrics

Data soared on the court for the start of the pro basketball season as fans used our mobile network to share the most exciting moments on and off the hardwood via their mobile devices. In the offseason, our network team fine-tuned its game plan to give our customers a great experience at each arena – and we delivered in the clutch. This season we are using a venue-specific Distributed Antenna System (DAS) at 24 different pro basketball arenas. We saw some interesting traffic metrics across our network at the season openers from these 24 arenas: Overall, more than 3.1TB of data was used across these arenas. This marked a 70% increase in traffic when comparing the data used during this season’s home opener to the average game during March of last season. 3.1TB is equal to more than 9M social media posts with photos The greatest increase in mobile data usage was in Minnesota, where we saw a 390% increase in traffic when comparing the data used during this season’s home opener to the average home game in March of last season. The highest mobile data usage occurred in Miami with more than 260GB of data used. 260GB is equal to more than 743K social media posts with photos. Share – See more at: http://about.att.com/newsroom/basketball_stadium_data_metrics.html#sthash.zjqbSdFM.dpuf