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Press Release -- November 17th, 2015
Source: Broadsoft
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Hrvatski Telekom Launches Cloud Unified Communications Services Powered by BroadSoft

Croatia’s leading telecommunication service provider empowers businesses to reduce costs and enhance productivity of an increasingly mobile workforce

GAITHERSBURG, MD – November 17th, 2015 – Today BroadSoft, Inc. (NASDAQ:BSFT, news, filings) announced Hrvatski Telekom (HT), part of the Deutsche Telekom Group, is launching a new portfolio of cloud unified communications services in Croatia based on BroadSoft’s BroadWorks® platform and UC-One® service offering.

Businesses subscribing to the new services will be able to use desktop and mobile devices to access rich features that can help their employees stay in touch and work more efficiently from anywhere they work or travel. The services include:

  • HT BusinessConnect: Voice, video, instant messaging, presence and screen sharing features for phones, smartphones, tablets and computers.
  • HT WebConnect: Web-based collaboration tools, including multiparty video conferencing.

The new capabilities are powered by BroadSoft’s UC-One unified communications solution. HT was able to bring the portfolio to market in just three months by upgrading its existing BroadSoft BroadWorks platform. HT worked with BroadSoft’s Xcelerate strategic consulting team to refine their go to market approach in order to maximize the growth of the HT BusinessConnect and HT WebConnect services.

“The strategic partnership that we have established with BroadSoft has been critical to the rapid design and delivery of our core service portfolio for businesses,” said Jerko Dumanić, HT’s director of business marketing. “We are now positioned to help organizations drive down costs, speed decision making, improve customer service and boost the productivity of an increasingly mobile workforce.”

Ilian Hafouzov, sales director, southeast Europe, BroadSoft, believes that the foundation HT has built positions the company to take advantage of future opportunities. “With our BroadSoft solutions, HT can scale to address growing market needs or to even host services delivered in other countries or regions,” he said. “It’s an investment that can readily benefit the broader business.”

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “will” and “can” and other similar terms and phrases and include, among others, statements regarding the benefits to HT’s customers resulting from the use of BroadWorks and UC-One in HT’s service offering to end-users. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of BroadWorks and UC-One by HT in its product offerings as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2014, filed with the Securities and Exchange Commission, or SEC, on February 25, 2015, and in BroadSoft’s other filings with the SEC. All information in this release is as of November 17, 2015. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

For additional information, visit www.broadsoft.com.

About HT:

Hrvatski Telekom (HT) is the leading provider of telecommunication services in Croatia, serving more than 1.2 million fixed line customers, 2.3 million mobile subscribers and around 630,000 broadband connections through its Residential and Business divisions.

For more information, visit www.t.ht.hr/en.

Media Contacts:

North and South America
Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203
brian@bluetext.com

Europe
Andy Crisp / Jon Bawden / Kate Anderson
Cohesive for BroadSoft UK
+44 (0) 1291 626200
broadsoft@wearecohesive.com

– See more at: http://www.broadsoft.com/news/hrvatski-telekom-launches-cloud-unified-communications-services-powered-by-broadsoft/#sthash.q41pMAxy.dpuf

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