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Press Release -- October 5th, 2015
Source: Earthlink

New EarthLink Application Performance Optimization Delivers Real-Time Visibility, Control and Software Defined Dynamic WAN Selection

ATLANTA — October 5, 2015 — EarthLink Holdings Corp. (NASDAQ:ELNK, news, filings), a leading managed network, security and cloud solutions provider, today announced the launch of EarthLink's Application Performance Optimization, a family of software defined WAN services designed to provide businesses with real-time analytics and visibility into how applications use bandwidth, and the ability to adjust how they consume resources and navigate their network. As IT organizations roll out more bandwidth-hungry applications, EarthLink Application Performance Optimization helps maximize performance of mission-critical workloads at a great value without the expense of additional bandwidth.

EarthLink Application Performance Optimization leverages Ipanema, InfoVista's application performance guarantee technology, for monitoring and control of WAN traffic and application performance. EarthLink selected InfoVista, the leading provider of network performance orchestration software solutions, as a key partner because of Ipanema's strong capabilities to protect business-critical application performance over other traffic and its affordability, an important factor for large, multi-site customers. Ipanema was positioned as a "Visionary" in Gartner's 2015 "Magic Quadrant for WAN Optimization" for the fifth consecutive year.

"IT leaders are adding new technologies and applications to enhance the customer experience and employee productivity, but these can require additional bandwidth for optimal performance. At the same time, their IT budgets are shrinking," said Eric Hyman, vice president of network products, EarthLink. "Adding EarthLink Application Performance Optimization increases control with real-time, intelligent analytics and management, so mission-critical applications run efficiently to avoid costly network and bandwidth upgrades."

EarthLink Application Performance Optimization boosts application performance across the network with two services:

  • Application visibility and control for administrators to monitor, troubleshoot, and set alarms and performance benchmarks. Real-time dashboards display quality of service scores per location for jitter, latency, and packet loss and provide automatic system adjustments to preserve prioritization.
  • Dynamic WAN path selection chooses the most expedient path for each application, separating critical traffic and dynamically rerouting it when the primary route is congested.

Like other EarthLink solutions, EarthLink Application Performance Optimization is available via the myLink® customer portal. Customizable dashboards deliver monitoring, utilization, troubleshooting, alarming and Application Quality Scores (AQS), an extension of the Mean Opinion Score (MOS), which directly rates the application quality delivered over the network.

"EarthLink Application Performance Optimization is the latest addition to our portfolio for improving cloud, business application and network performance," said Rick C. Froehlich, executive vice president and chief commercial officer, EarthLink. "We're helping companies to get more out of their existing network investments to support today's business demands, and to establish an SD-WAN foundation so they're prepared for the future."

To remove the guesswork from network capacity planning and offload tactical operations, customers can also engage EarthLink's Professional Services team to holistically engineer their application optimization plan. EarthLink specialists evaluate the network, determine the ideal WAN architecture, identify which workloads to move, what type of cloud environment to utilize (public, private, hybrid) and which third-party provider is the best choice, and help migrate workloads to the cloud.

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