PR Archives:  LatestBy Company By Date

Press Release -- October 19th, 2015
Source: Birch Communications

Mattress Firm Selects Birch to Consolidate Communications

Strategic partnership allows mattress giant to reduce costs and focus on growth

ATLANTA, Ga. – October 19, 2015 – Birch Communications, Inc., (“Birch”) a leading nationwide provider of communications, network and cloud services to small, mid-sized, enterprise and wholesale businesses, announced today an expansion of its strategic partnership with Mattress Firm to provide consolidated communications services.

Mattress Firm, the nation’s leading mattress specialty retailer, operates over 2,300 company-owned and franchised locations. With a nationwide retail footprint, they identified the critical need to consolidate communications services with a single service provider, consolidating and migrating voice services to Birch.  In choosing a single service provider, Mattress Firm simplifies total-cost of ownership — administrative, maintenance and invoice processing — allowing the organization to redeploy assets to more mission-critical projects.

“Birch’s ability to provide a wide variety of communications, network, cloud and IT services on a nationwide basis are a perfect solution for Mattress Firm,” said Vincent Oddo, President and CEO at Birch. “Birch is uniquely positioned to respond to national, regional or local business customers who are experiencing rapid growth through acquisitions and need to scale quickly. In addition, as a leader in their industry, they deserve our award-winning customer service and service delivery. That is our commitment to Mattress Firm.”

“It is important to align ourselves with partners that understand retail and the ever-changing and growing needs of our business.  Birch has demonstrated the ability to meet the demands of our growth and has made it possible to consolidate our carrier footprint while providing superior products and services,” Keith Lutz, Vice President of Infrastructure at Mattress Firm.

“We provide customer solutions that are developed from a thorough understanding of their core business and goals. Working with Mattress Firm and Simplify, their trusted technology advisor and Birch partner, our goal was to provide solutions to support long-term growth while simultaneously addressing their immediate need for a single service provider for all retail locations,” said Paul Masters, Vice President of Partner Sales & Solutions at Birch. “Mattress Firm’s long-term market penetration and development strategy requires an enterprise-wide approach to help fuel expansion, boost productivity and increase profitability.”

“Consolidating your communications services is a strategic business decision,” added Masters. “For large multi-location organizations such as Mattress Firm, it truly pays to consolidate services with a national service provider like Birch who can provide a complete array of solutions from traditional services to more advanced cloud-based services in a hybrid manner that best meets that individual customer’s needs.”

To learn more about Birch’s entire suite of IP-based communications, broadband, cloud and IT services, visit

About Mattress Firm
With more than 2,300 company-operated and franchised stores across 40 states, Mattress Firm (NASDAQ: MFRM) has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based Mattress Firm is the nation’s leading bedding retailer with approximately $2.0 billion in 2014 sales pro forma for acquisitions, including franchise sales. The company offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Sealy, Tempur-Pedic, Serta, Simmons, Stearns & Foster, and Hampton & Rhodes. Mattress Firm guarantees price, comfort and service with the ultimate goal of ensuring that customers Save Money. Sleep Happy™.

Mattress Firm was named Furniture Today’s “Top Bedding Retailer” in 2013 and a “Top Workplace” by the Houston Chronicle in 2011, 2012 and 2013. More information is available at, or on Facebook, Twitter and YouTube.

About Birch Communications

Birch Communications, Inc. is a leading communications, network, cloud and IT solutions provider. Recognized for exceptional customer experience, Birch delivers cost-effective solutions that assist small, mid-sized, enterprise and wholesale businesses to increase their productivity. Its industry-leading product portfolio is available nationwide and includes Metro-Fiber, Metro-Ethernet, unified communications (UC), hosted phone systems, hosted data centers, and hosted file storage services. For more information, visit

Media Contact:
Tim Phelps
Director of Marketing Communications
Birch Communications, Inc.


PR Archives: Latest, By Company, By Date