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Press Release -- September 8th, 2015
Source: Ericsson

Media group SBS/Sanoma selects Ericsson for live and VOD OTT services

  • As a result of a multi-year deal, Ericsson will provide a managed end-to-end OTT platform to deliver live and on-demand TV services
  • SBS/Sanoma viewers will be able to access all of the broadcaster’s content anytime, anywhere, on multiple devices and platforms, via a single entertainment hub
  • Complete service to launch October 2015

Ericsson (NASDAQ:ERIC, news, filings) today announced that it has been selected to deliver a managed over-the-top (OTT) live and on-demand TV platform for SBS/Sanoma, one of the leading media organizations in the Netherlands.

The multi-year deal will see Ericsson providing a complete end-to-end online video service, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms.

The next-generation TV service will roll out in the Netherlands in October 2015 and will be available via the web, mobile apps, smart TVs and game consoles. From launch, audiences will be able to watch a broad range of SBS/Sanoma content – including sports, drama series, news and entertainment – anytime and anywhere, via a single entertainment hub.

David Vink, Chief Digital Officer of SBS Broadcasting Netherlands and the strategic business owner of the SBS/Sanoma video projects in the Netherlands, says: “The way our audiences watch content is changing dramatically and we want to ensure we remain ahead of the game and deliver our content in the most relevant and innovative ways. We want to be pioneers, by adapting existing technologies and adopting new ones, to deliver new business models quickly.”

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: “With the multitude of devices available to consumers today, content must be readily available, anywhere and at any time. Our managed service takes away the complexities and challenges of deploying internet-delivered catch-up and online TV services to every connected device, and lets broadcasters focus on the core of their businesses – quality content and engaged audiences. SBS/Sanoma’s plans are bold and forward-thinking, and we are proud to work with them to deliver their next generation of TV services.”

Ericsson’s Online Video Service masters the combination of OTT delivery and playout to deliver content efficiently to consumers. It is powered by Ericsson Mediaroom Reach, a highly scalable adaptive bitrate-based technology platform for intelligent OTT video delivery to cross-platform connected devices.

Ericsson has a long-standing relationship with SBS/Sanoma. Over the last few years, Ericsson has provided a range of managed broadcast and media services to SBS/Sanoma such as playout, live translation and captioning, as well as business continuity services.

More information about Ericsson’s Broadcast and Media Services portfolio can be found here.


Broadcast and Media Services press backgrounder

Ericsson at IBC 2015

At IBC 2015 in Amsterdam we are showcasing solutions and services that empower customers to put the connected consumer at center stage in the new internet era of television. We’ll show how this is achieved through the delivery of seamless experiences, personalized discovery, immersive content, and constantly evolving services.

Ericsson will highlight how it sets itself apart with a unique combination of consumer insights, industry-leading portfolio, and global transformation services that are together helping customers embrace the opportunities of the Networked Society.

You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event using @EricssonTV and join the discussion using #IBCShow.

About SBS

SBS Broadcasting B.V. (SBS) is a full media company with television stations Net 5, SBS 6, Veronica and SBS9 and VOD platform KIJK. In addition, Veronica Publishing is part of SBS. This is the publisher of Veronica Magazine and Total TV. Furthermore, SBS has its own production company, SBS Productions BV. SBS is 67% owned by Sanoma and 33% by Talpa.

About Ericsson

Ericsson delivers the worlds most renowned and premium TV around the globe, powers some of the world’s largest and most complex video platforms, and helps the world’s strongest content brands to deliver personalized, high-quality programming to consumers around the clock. We enable content owners, broadcasters, and TV service providers across cable, satellite and telecom to accelerate their transformation journey towards TV in the Networked Society. With many expansive solutions that include Media Delivery Network, Mediaroom Reach and Cloud DVR, Ericsson has shaped many evolutions in TV for over 20 years such as digital TV, IPTV, shift to HD, and soon UHDTV and HDR. Ericsson is recognized with many patents and holds five Technical Emmy awards.

Download high-resolution photos and broadcast-quality video at

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.


Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

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