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Press Release -- September 29th, 2015
Source: AT&T

AT&T Takes Container Tracking to a New Level

nternet of Things Technology Yields More Visibility in

DALLAS, Sept. 29, 2015 — AT&T* is helping businesses manage their shipping containers as they move across the globe. Companies that transport containers by truck, railroad or trailers can use the AT&T network to help them have a complete view of their inventory from departure to arrival.

According to Machina Research, there will be 69 million M2M connections in the supply chain by 2023 with container tracking the biggest single area.1 AT&T can work with businesses to develop a solution that helps them meet their container monitoring needs. Companies can use Internet of Things (IoT) technology to create intelligent container fleets. They can improve operations with information that’s delivered based on specific business needs.

Here’s how it works. Each container has a monitoring device that collects data with sensors and sends it to a web portal. Managers can view the location of containers for cargo owners. Back-office workers can easily find containers. Drivers have the tools to be more productive because they have more information about their next load to pick up.

Shipping companies can quickly locate and send containers or trailers that are closest to the clients who need them. They’re also able to identify customers that are keeping containers for longer time periods. They can improve the usage of containers and reduce their overall transportation spend.

Key benefits include:

  • More Control – Receive timely alerts on containers or trailers that deviate from their expected location; identify containers that have been idle to optimize pool size; keep more accurate records of when cargo shipments depart and reach their destination.
  • Custom notifications – Know the status of container or trailer inventory, the safety of cargo, or excessive dwell time with custom alerts; detect if and where a container drops or impacts the cargo; evolve by adding a variety of sensors as your business needs change.
  • Longer battery Life – Each tracking device is solar powered and uses an industrial grade chargeable lithium ion battery. Shipping companies can provide years of continuous service without battery changes, reducing the total cost of ownership.

“Shipping companies are constantly moving their trailers and containers across the world,” said Mike Troiano, vice president, Product Management, AT&T IoT Solutions. “Our container monitoring solutions can help them know that a shipment will arrive on time.  We’re helping businesses better manage their distribution process and offer a service customers can depend on.”

Whether a container is in a nearby freight yard or moving around the world, knowing its location can help businesses minimize theft or loss.  Companies that transport time-critical or valuable goods can monitor their cargo to ensure it’s safe and arrives on time.

AT&T develops IoT technology for industries like asset management, vehicle solutions, equipment and machinery, and smart cities. The solutions include smart meters, cargo tracking, connected cars and fleets as well as smart city street and traffic lights.

For more information on AT&T’s IoT solutions, visit

1Machina Research, “Supply Chain: strong revenue growth forecast due to demand for enhanced operational efficiency,” (November 2014)

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network offers the nation’s strongest LTE signal and the most reliable 4G LTE network. We offer the best global wireless coverage*. And we help businesses worldwide serve their customers better with our mobility and secure cloud solutions.

Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers’ LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

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